Campari UK to distribute Ancho Reyes and Montelobos

The UK arm of Campari Group has taken on the distribution of Ancho Reyes liqueur and Montelobos mezcal. The distribution agreement means Campari UK will distribute all SKUs of both brands currently available in the UK market: Ancho Reyes Original, Ancho Reyes Verde, Montelobos Espadin, Ensamble, Tobala and Pechuga. Ancho Reyes is a Mexican chilli liqueur that is made from a family recipe that dates back to the 1920s. The liqueur is made with handpicked…

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How acquisitions could affect the mezcal category

Big businesses are buying up independent mezcal producers. But will they be able to leverage their investments, and is there enough raw material to support their plans? *This feature was originally published in the February 2020 issue of The Spirits Business Though it remains a small player in the spirits world, mezcal is enjoying a major spike in popularity – and this hasn’t gone unnoticed by major drinks groups. Mezcal continues to be a hit…

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Tequila and mezcal brands to watch in 2020

The growing popularity of Tequila has attracted endorsement from stars such as Rita Ora and Dwayne ‘The Rock’ Johnson, while a number of big players entered the mezcal market in 2019. We predict the brands that will shine in the next 12 months. The Tequila category is hot right now and is set to continue its success into 2020. The volume of Tequila and mezcal is forecast to increase by 4.7% to 40.7m nine‐litre cases…

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Campari buys majority stake in Montelobos mezcal

Italy’s Campari Group has acquired a controlling stake in Montelobos mezcal and Ancho Reyes liqueur for US$35.7 million. The Wild Turkey owner has purchased a 51% share in Licorera Ancho Reyes and Casa Montelobos, producers of Mexican spirits brands Montelobos mezcal and Ancho Reyes. The deal, which is expected to close by the end of 2019, includes the brands, intellectual property and each company’s related inventories. Ancho Reyes is a liqueur crafted from ancho and…

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