Dixie becomes ‘official vodka of Nascar’

Car racing operator Nascar has signed a multi-year partnership with American vodka brand Dixie. Under the agreement, the Charleston-made brand has been named the ‘official vodka of Nascar’ and will sponsor the Nascar Cup Series race at Homestead-Miami Speedway next season, commemorating the track’s 25th anniversary. “Our goal from day one has been to align with partners who share our mission of promoting the best of our region’s wonderful hospitality, flavours and craftsmanship,” said Matti Christian…

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