Nemiroff Cocktail Challenge attracts 300 bartenders

Ukrainian vodka brand Nemiroff has completed its virtual Nemiroff Cocktail Challenge, which featured more than 300 bartenders. The #NemiroffCocktailChallenge took place from April to May this year in Ukraine. It was an online video battle for bartenders, designed to give them the chance to win financial rewards for making cocktails. More than 300 bartenders took part, creating more than 1,100 videos and receiving a combined cash prize of UAH1,000,000 (US$37,482). The contest took place over…

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Proximo Spirits names Nemiroff Ukrainian importer

Vodka maker Nemiroff has been appointed Ukrainian importer for the Proximo Spirits portfolio, which includes Jose Cuervo Tequila and Bushmills Irish whiskey. The deal, which came into effect on 1 January 2020, sees Nemiroff distribute Proximo brands including Kraken rum and Sexton Irish whiskey in Ukraine. Yuriy Sorochinskiy, Nemiroff CEO, said: “Being one of the leading world vodka brands, we are delighted to use the experience and expertise of our team in a new direction…

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Nemiroff expands duty free availability

Ukrainian vodka brand Nemiroff has expanded its presence in travel retail and appointed a new distributor for its products in Germany. Nemiroff has appointed African Eastern as its travel retail distributor in the UAE and on the Indian subcontinent. The Ukrainian brand, which sponsors American martial arts championship UFC, also launched an advertising campaign at Dubai Duty Free to coincide with a UFC event in the city. Chirag Aggarwal, business manager – travel retail at…

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Top spirits exhibitors at TFWA Cannes 2019

As the world’s travel retail professionals prepare to head to the south of France for the TFWA World Exhibition & Conference next weekend, we highlight the unmissable events and brands to connect with at the event. For anyone with a strong interest in travel retail there’s only one place you’ll want to be between 29 September and 4 October – the TFWA World Exhibition & Conference in Cannes, France. A truly unmissable event in the…

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The top 10 best-selling vodka brands

Despite steady declines in vodka sales in recent years, a number of brands have found success in the competitive category. Here, we present the world’s best-selling vodkas. Global volumes have been in steady decline in recent years, with sales down from 323.75m nine-­litre cases in 2017 to 322.15m last year. In spite of this, a number of the world’s top-selling brands saw their sales rise in 2018. With new entries in this year’s top 10…

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