Nemiroff expands duty free availability

Ukrainian vodka brand Nemiroff has expanded its presence in travel retail and appointed a new distributor for its products in Germany. Nemiroff has appointed African Eastern as its travel retail distributor in the UAE and on the Indian subcontinent. The Ukrainian brand, which sponsors American martial arts championship UFC, also launched an advertising campaign at Dubai Duty Free to coincide with a UFC event in the city. Chirag Aggarwal, business manager – travel retail at…

Continue Reading →

Top spirits exhibitors at TFWA Cannes 2019

As the world’s travel retail professionals prepare to head to the south of France for the TFWA World Exhibition & Conference next weekend, we highlight the unmissable events and brands to connect with at the event. For anyone with a strong interest in travel retail there’s only one place you’ll want to be between 29 September and 4 October – the TFWA World Exhibition & Conference in Cannes, France. A truly unmissable event in the…

Continue Reading →

The top 10 best-selling vodka brands

Despite steady declines in vodka sales in recent years, a number of brands have found success in the competitive category. Here, we present the world’s best-selling vodkas. Global volumes have been in steady decline in recent years, with sales down from 323.75m nine-­litre cases in 2017 to 322.15m last year. In spite of this, a number of the world’s top-selling brands saw their sales rise in 2018. With new entries in this year’s top 10…

Continue Reading →

Top 10 spirits marketing moves in April 2019

Last month’s top marketing moves included Martell Cognac’s new interactive talk show, the “world’s first” Old Fashioned vending machine and an augmented-reality app from Jack Daniel’s. In our latest marketing round-up, we take in Aperol’s “vibrant” Together We Joy campaign, while spiced rum brand Sailor Jerry partnered with the Tattoo’d America attraction to showcase the work of tattooist Norman ‘Sailor Jerry’ Collins. Tonic water brand Fever-Tree fights against malaria in a social media push and…

Continue Reading →

Nemiroff Vodka 2018 volume sales soar 5.5%

Ukrainian vodka brand Nemiroff saw volume sales grow 5.5% in 2018, bolstered by demand in the Commonwealth of Independent States. Nemiroff also noted that the 5.5% jump was “well ahead” of the “global average of 1.5%” in terms of vodka volume sales. Created in Nemyriv, Ukraine, Nemiroff is now available in more than 80 countries. The brand also attributed its success last year to its global expansion, which included launching in Spain, New Zealand and…

Continue Reading →