Top 10 spirits launches in August 2020

From Jose Cuervo’s Tequila-based hard seltzer range to Diageo’s much-anticipated Special Releases series, there were plenty of innovative new products from spirits brands during August. In August, producers tapped into the hottest trends and unveiled their latest annual releases, including drinks groups Diageo and Distell. The burgeoning hard seltzer category welcomed a new entrant last month with Jose Cuervo unveiling its Playamar range, while Australian producer Four Pillars created an olive leaf-infused gin “perfect for…

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Top 10 spirits launches in February 2020

The “world’s first” carbon-neutral gin, a Bourbon cask-finished Courvoisier spirit drink and Ireland’s “oldest” Irish whiskey range were among the top products unveiled last month. With Dry January over, spirits producers unveiled their latest innovations in February to attract new drinkers. Gin dominated our list with new line extensions from Gordon’s, which continued to build on its flavoured portfolio, while Hendrick’s and Martin Miller’s unveiled limited edition offerings in the UK. Cognac brand Courvoisier experimented…

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