On-premise Performance On The Upswing

It’s been a rough few months for full-service restaurants and bars, but things are starting to look up, according to the Nielsen CGA data. Among the states tracked, sales velocity in the week to May 30 improved to 39% below the norm, representing a 118% increase from March 28, when on-premise closures accelerated due to the coronavirus pandemic. The average on-premise transaction/purchase dollar value is also on the rise and now 21% lower than pre-COVID…

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Consumers hesitant to return to bars reopening in US

One in 10 consumers surveyed across four US states have visited a bar since the on-trade started reopening following the relaxation of lockdown measures due to the Covid-19 pandemic. The most recent On Premise Impact Report by Nielsen CGA surveyed 1,600 consumers from Tennessee, Texas, Florida and Georgia between 9-11 May. The results showed 10% of those questioned had visited a bar or restaurant for a drink during this period. The results also showed one…

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