Lyre’s reports ‘record’ e-commerce growth

Australian alcohol-free drinks brand Lyre’s reported “record” e-commerce growth in April this year, with global sales up 400% compared to March 2020. Lyre’s doubled its UK conversion rates last weekend (25-26 April) as it launched on both Amazon and Google Shopping in the UK. The brand has turned to direct-to-consumer sales in response to the Covid-19 crisis. Furthermore, in the US, the brand recorded its biggest sales days to date this month. Mark Livings, creator…

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Ritual Zero Proof creates alcohol-free ‘Tequila’

Non-alcoholic ‘spirits’ brand Ritual Zero Proof has expanded its portfolio with the launch of a booze-free ‘Tequila’. Ritual Tequila Alternative is said to be the first of its kind and joins the brand’s Ritual Zero Proof Gin and Whiskey Alternatives. Tequila Alternative was created to be used in a Margarita. It was made with a range of botanicals chosen to emulate the flavour and mouthfeel of Tequila. Marcus Sakey, founding partner and chief brand officer…

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