The Low & No Masters 2021 results

The low- and no-alcohol sector is one of the drinks industry’s biggest success stories of recent years. With so many new expressions coming on the market, it was time for us to launch the first Low & No Masters. How apt that the first Masters of a new year should be an inaugural competition for The Global Spirits Masters series. The industry has been fixated on the momentum of the low‐ and no‐alcohol sector for…

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Zero-ABV sector must leverage at-home experiences

Diageo-backed Distill Ventures said the non-alcoholic drinks sector must focus on creating ‘relevant’ connections and at-home experiences to tap into e-commerce sales opportunities. Following a year of research, Distill Ventures has highlighted key data to show the growth of the non-alcoholic drinks sector. The company said despite the pandemic and the closure of the on-trade, interest in the zero-ABV drinks category continues to grow. According to Nielsen 2020 data cited by Distill Ventures, the no-…

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Bacardi forecasts 400% growth in low-ABV sector by 2024

Bermuda-based Bacardi expects the retail sales value of the no- and low-alcohol ‘spirits’ category in Western Europe to reach US$500 million over the next four years. Bacardi, owner of brands such as Dewar’s Scotch whisky and Grey Goose vodka, made the prediction based on data from IWSR Drinks Market Analysis. The sector’s retail sales value in Western Europe was US$100m in 2020. Bacardi said the mindful drinking movement continues to gain traction across the globe,…

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People drink less if presented with more no-ABV options

Consumers are more likely to choose non-alcoholic drinks if the number of zero-ABV options is greater than boozy beverages, new research has shown. According to the results of an online experiment by the University of Bristol, in the UK, when the number of non-alcoholic drinks available was greater than alcoholic options, 49% of those surveyed chose a non-alcoholic drink. These included soft drinks and alcohol-free beer. However, when the portion of alcoholic options was greater…

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Ritual Zero Proof creates alcohol-free ‘Tequila’

Non-alcoholic ‘spirits’ brand Ritual Zero Proof has expanded its portfolio with the launch of a booze-free ‘Tequila’. Ritual Tequila Alternative is said to be the first of its kind and joins the brand’s Ritual Zero Proof Gin and Whiskey Alternatives. Tequila Alternative was created to be used in a Margarita. It was made with a range of botanicals chosen to emulate the flavour and mouthfeel of Tequila. Marcus Sakey, founding partner and chief brand officer…

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