Low- and no-alcohol producers must not ‘cut corners’

The expansion of the low- and no-alcohol category has drawn great attention from consumers and trade alike. But who’s jumping on the bandwagon and who’s the genuine article? *This feature was originally published in the February 2020 issue of The Spirits Business The UK is at the centre of an explosion of low‐ and no‐alcohol spirits brands. First‐footer Seedlip has progressed from innovator to incubator brand at Distill Ventures and on to majority ownership by…

Continue Reading →

Everleaf direct-to-consumer sales soar 4,000%

Non-alcoholic ‘spirit’ brand Everleaf saw its direct-to-consumer sales grow 4,000% in the four weeks ending 17 May compared to the same period last year, as UK drinkers move to booze-free products during lockdown. According to Nielsen figures, low- and no-alcohol products grew sales by 32.5% in the UK off-trade in the week ending 31 March 2020, following the start of the nation’s lockdown on 23 March. This is compared to the previous week ending 22…

Continue Reading →

Lyre’s reports ‘record’ e-commerce growth

Australian alcohol-free drinks brand Lyre’s reported “record” e-commerce growth in April this year, with global sales up 400% compared to March 2020. Lyre’s doubled its UK conversion rates last weekend (25-26 April) as it launched on both Amazon and Google Shopping in the UK. The brand has turned to direct-to-consumer sales in response to the Covid-19 crisis. Furthermore, in the US, the brand recorded its biggest sales days to date this month. Mark Livings, creator…

Continue Reading →

Seedlip and tonic RTD cans launch in UK

Non-alcoholic ‘spirit’ Seedlip has launched a trio of ready-to-drink (RTD) cans that combine the brand’s three variants with tonic water. Released at the beginning of the year, the Seedlip and tonic cans are said to offer a “convenient ready-to-drink option for alcohol-free choices”. The range consists of Seedlip Grove 42 with Lemongrass Tonic, Seedlip Spice 94 with Grapefruit Tonic, and Seedlip Garden 108 with Cucumber Tonic. The first variant is described as a “citrus blend…

Continue Reading →

Alcohol-free Kolibri expands with CBD cocktails

Health food chain Holland & Barrett has added two CBD-infused expressions to its non-alcoholic bottled cocktail range Kolibri. The Kolibri range launched in October 2019 with three variants: Chilli & Cardamom, Strawberry & Basil and Elderflower & Lime. The latest expressions to join the range are Kolibri CBD Dark Forest and Kolibri CBD Citrus Grove. Dark Forest is described as a “ripe, dark berry blend with woody, smoky notes balanced by an intense profile of…

Continue Reading →