Jim Beveridge: ‘Today’s practice becomes tomorrow’s tradition’

Dr Jim Beveridge oversees liquid quality and innovation at world’s largest Scotch whisky brand, Johnnie Walker, which turns 200 this year. He recently received an OBE for his pioneering work, but his desire to experiment with endless flavour combinations is undiminished. *This feature was originally published in the January 2020 issue of The Spirits Business The skill of a great whisky blender lies in their ability to combine science and art. Blending requires advanced technical…

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Jim Beveridge presented with OBE medal

Johnnie Walker master blender Jim Beveridge was presented with an OBE medal on Friday (25 October) in recognition of his outstanding contribution to the Scotch whisky industry. Her Majesty the Queen presented Beveridge with his medal during a ceremony at Windsor Castle. He appeared in the Queen’s Birthday Honours List back in June. The master blender’s career with Johnnie Walker owner Diageo spans almost 40 years, during which time he has established himself as a…

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