Absolut and Paper Bottle Co to drive sustainability

Pernod Ricard-owned Absolut Vodka has partnered with The Paper Bottle Company (Paboco) to create a fully bio-based and recyclable paper bottle. The Absolut Company has joined Coca-Cola, Carlsberg and L’Oréal in partnering with Paboco, which was launched in 2015 to research the possibility of a commercially-available paper bottle. Lena Danielsson, head of innovation and new ventures at The Absolut Company, said: “Joining the Paboco community seemed like a natural fit as our commitment to sustainability…

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