Top 10 spirits marketing moves in July 2020

From food and whisky pairings with Scotch brands Ardbeg and Glen Moray to a 24-hour celebration of rum, we roundup some of the best spirits initiatives in July. A number of spirits brands got creative online last month including Slingsby gin, which created a virtual version of its gin experience online, and Welsh whisky brand Penderyn, which launched a series of digital whisky tastings. Meanwhile, American rapper Pitbull became the latest star to join a…

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What’s on this weekend

Ardbeg Smoke Sessions Islay distillery Ardbeg has partnered with DJ BBQ to create an online series that will guide food and drinks lovers through creating barbecue dishes and smoky whisky cocktails at home this summer. The Smoke Sessions will see DJ BBQ – also known as Christian Stevenson – show consumers how to apply the rules of ‘smoke, wood and heat’ to create barbecue dishes and drinks using Arbeg whisky. Fans can tune into a…

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New bottlings for World Whisky Day

There are exciting and innovative expressions coming from outside of traditional regions such as Scotland, Ireland and the US. We look at 10 new bottlings to mark World Whisky Day this Saturday (16 May). The whisky sector outside of Scotland, Ireland and the US has benefitted from investment from major players and flexible regulations that allow for experimentation. As this Saturday (16 May) is World Whisky Day, we sought to look for the latest drams…

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The week in pictures

Nora Fraser, who was born at the Linkwood Distillery in 1939, was welcomed back to the Scotch whisky distillery to mark her 80th birthday. Fraser celebrated her milestone birthday on 4 September with a tour of the Diageo-owned site, where she recalled memories from her life growing up next to a working distillery. The daughter of Henry Arthur Stephen and his wife Elizabeth, Fraser said she remembered being told to stay indoors whilst casks were…

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Halewood adds Penderyn to distribution portfolio

Welsh distillery Penderyn has signed a deal with Halewood Wines & Spirits to distribute its products in England, Scotland and Northern Ireland. The agreement will see Halewood distribute Penderyn to on-trade customers in the three countries. The Welsh distiller will continue to distribute its products to customers in Wales and within the grocery channel. Stephen Davies, Penderyn CEO, said: “We are very excited by this partnership and look forward to building a strong relationship with…

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