How Brexit will impact the spirits sector

Despite the relief of the UK leaving the EU with a trade deal, spirits companies have been plunged into more uncertainty, facing problems concerning exporting, labelling and possible cost increases. Since the UK left the European Union (EU) on 31 January 2020, the priority for spirits producers and trade groups has been the establishment of a free‐trade deal before the end of the transition period. Since the UK voted to leave the EU, the spirits…

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Top 10 spirits marketing moves in July 2020

From food and whisky pairings with Scotch brands Ardbeg and Glen Moray to a 24-hour celebration of rum, we roundup some of the best spirits initiatives in July. A number of spirits brands got creative online last month including Slingsby gin, which created a virtual version of its gin experience online, and Welsh whisky brand Penderyn, which launched a series of digital whisky tastings. Meanwhile, American rapper Pitbull became the latest star to join a…

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What’s on this weekend

Ardbeg Smoke Sessions Islay distillery Ardbeg has partnered with DJ BBQ to create an online series that will guide food and drinks lovers through creating barbecue dishes and smoky whisky cocktails at home this summer. The Smoke Sessions will see DJ BBQ – also known as Christian Stevenson – show consumers how to apply the rules of ‘smoke, wood and heat’ to create barbecue dishes and drinks using Arbeg whisky. Fans can tune into a…

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New bottlings for World Whisky Day

There are exciting and innovative expressions coming from outside of traditional regions such as Scotland, Ireland and the US. We look at 10 new bottlings to mark World Whisky Day this Saturday (16 May). The whisky sector outside of Scotland, Ireland and the US has benefitted from investment from major players and flexible regulations that allow for experimentation. As this Saturday (16 May) is World Whisky Day, we sought to look for the latest drams…

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The week in pictures

Nora Fraser, who was born at the Linkwood Distillery in 1939, was welcomed back to the Scotch whisky distillery to mark her 80th birthday. Fraser celebrated her milestone birthday on 4 September with a tour of the Diageo-owned site, where she recalled memories from her life growing up next to a working distillery. The daughter of Henry Arthur Stephen and his wife Elizabeth, Fraser said she remembered being told to stay indoors whilst casks were…

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