Iona Stephen becomes Loch Lomond brand ambassador

Scotch whisky distiller Loch Lomond has appointed professional golfer Iona Stephen as its brand ambassador. Stephen will work alongside current brand ambassadors Colin Montgomerie, Cristie Kerr and Darren Clarke to promote Loch Lomond’s range of single malts worldwide. “A Scotch single malt is my drink of choice, so naturally I am absolutely delighted to be working closely with the team at Loch Lomond Whiskies,” said Stephen. “I am proud to be Scottish, a country renowned…

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William Grant names UK commercial director

Glenfiddich owner William Grant & Sons has made a series of internal promotions, including the appointment of Joanna Austin as commercial director UK and Ireland. Austin previously worked as head of retail and e-commerce at William Grant & Sons and has been described as “instrumental” in driving value growth across the group’s premium spirits portfolio last year. In her new post as commercial director UK and Ireland, Austin will be responsible for leading the company’s…

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Ex-Diageo exec joins Patrón and Grey Goose as CMO

Bacardi has hired former Diageo boss Kathy Parker as chief marketing officer (CMO) for Patrón Tequila and Grey Goose vodka. Parker will step into the role following the departure of Lee Applbaum, who left the CMO position in August 2019 and joined global cannabis firm Surterra Wellness. In her new role at Bacardi, Parker will drive global strategy including brand equity, architecture, positioning and integrated marketing across creative, media and experiential. She will also lead new…

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Rooster Rojo Tequila names first global ambassador

Amber Beverage Group has appointed Ansis Ancovs as the first global brand ambassador for Rooster Rojo Tequila. Ancovs has previously worked as a brand ambassador for William Grant & Sons in the Baltics. To mark his new role, Ancovs and Rooster Rojo have released a series of short films depicting his experiences harvesting Blue Weber agave in the home of Rooster Rojo, Tequila town. Ancovs said: “It is a truly magical place; Tequila has stolen…

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Diageo to add ex-Rémy Cointreau CEO to its board

Former Rémy Cointreau CEO Valérie Chapoulaud-Floquet will join Diageo as a non-executive director on its board next year. Effective from 1 January 2021, Chapoulaud-Floquet will also join the audit, nomination and remuneration committees. Chapoulaud-Floquet, who has been CEO of French drinks group Rémy Cointreau since September 2014, announced in July 2019 that she would be stepping down from her role for personal reasons. Eric Vallat took over the CEO role in December 2019. Prior to joining…

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