Analysis: how major firms could recover post-Covid-19

A report by Credit Suisse predicts how leading players Diageo and Pernod Ricard will fare after the effects of the Covid-19 pandemic in 2021. But what could recovery also look like for other major spirits companies? The Covid‐19 pandemic brought havoc to the global spirits industry in 2020, affecting production and distribution, and slashing on‐trade and travel retail sales. As the impact of the pandemic took hold, Diageo saw its full‐year organic net sales for…

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Pernod buys majority stake in alcohol-free Ceder’s

French firm Pernod Ricard has purchased a majority stake in non-alcoholic ‘spirit’ Ceder’s for an undisclosed sum. Pernod Ricard first moved into alcohol-free ‘spirits’ in 2018 after agreeing to launch Ceder’s in the UK. The brand was created by husband-and-wife team Craig Hutchison and Maria Sehlstrom in early 2017. The original agreement saw the French firm became the exclusive distributor and marketer of the Ceder’s range in the UK, but did not include an equity…

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SB’s best-performing spirits companies of 2020

In 2020 we awarded more than 1,000 medals in our Global Spirits Masters blind-tasting competition series. The company in each category with the highest medal tally was crowned Grand Master. Here, we celebrate the winners. The spirits industry’s commitment to quality was unwavering in 2020. The high standard the trade holds itself to was evident throughout last year’s Global Spirits Masters blind‐tasting series. The Covid‐19 pandemic meant change was inevitable, but the power of digital…

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Amber Beverage Group names US brand director

Luxembourg-based Amber Beverage Group has appointed former Pernod Ricard executive Angela Bosco as its US brand director. In her new role, Bosco will work closely with the firm’s strategic marketing department and several of its distribution companies and partners across the world. She joined Amber Beverage Group (ABG) on 1 December. “I am extremely excited to join the team at ABG and transcend the company’s mission to deliver excellence throughout the United States,” said Bosco.…

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Martell recruits global artists for gift collection

Pernod Ricard-owned Martell Cognac has partnered with three creatives from around the world to develop a trio of limited edition products. Martell collaborated with American rapper Quavo, Chinese fashion designer Angel Chen and French artist Pierre Marie to create the gifting collection, which is available to purchase now. The collection includes limited edition bottlings of Martell Blue Swift, Martell Noblige and Martell Cordon Bleu, which were each selected by the creatives as they aligned with…

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