Beefeater launches trio of RTD gin and tonics

Pernod Ricard has unveiled three new ready-to-drink (RTD) products, including Beefeater Pink Strawberry Gin and Tonic. The trio of new products also includes Beefeater London Dry Gin and Tonic, and Beefeater Blood Orange and Tonic. The Beefeater cans will be available from UK convenience stores this month (April), before being rolled out across the wider off-trade channel in May. With an ABV of 4.9%, the 250ml cans will retail for RRP £2 (US$2.80) each. Chris…

Continue Reading →

Beefeater launches lower-ABV spirit drink

Pernod Ricard-owned gin brand Beefeater has unveiled its first lower-ABV spirit drink: Beefeater Botanics Lemon and Ginger. Bottled at 27.5% ABV, Beefeater Botanics Lemon and Ginger is made from a gin base and distilled botanicals, which is enhanced with ‘100% natural flavours’. Beefeater Botanics contains no added sugar, artificial flavours or sweeteners. A serve of 50ml Beefeater Botanics and 150ml light tonic contains 83 calories. The expression is launching as a pilot test in Canada…

Continue Reading →

Jameson opens Taste House store in Dublin Airport

Pernod Ricard-owned Jameson has opened its new Taste House store in Dublin Airport – the first of its kind for the Irish whiskey brand. Opening in Dublin Airport’s terminal two at The Loop, which is operated by travel retailer Aer Rianta International, the store will offer travel retail-exclusive products. The Taste House store features an outside wall display of Jameson Original, as well as sculpted angel wings and an original hand-blown stained-glass artwork created by…

Continue Reading →

Pernod to put age restrictions on labels ahead of target

Absolut owner Pernod Ricard will add age-restriction labels to all bottles in 2021, three years ahead of its target. Pernod Ricard, producer of brands such as Jameson and Martell, said it has decided to bring the labelling rollout forward by three years. The target of adding age restriction labelling by 2024 was made alongside 11 alcohol firms, including Diageo and Brown-Forman, who are all members of the International Alliance for Responsible Drinking (IARD). The move…

Continue Reading →

Top 10 spirits marketing moves in February 2021

From Jameson’s virtual push for St Patrick’s Day to Kraken and The Vaccines’ sea-inspired collaboration, we look back at some of the best marketing campaigns from February. Spirits brands revealed their latest initiatives to tap into global celebrations, such as St Patrick’s Day (17 March) and International Margarita Day (22 February). Jameson offered to pay 1,000 people to take the annual Irish holiday off work this year, while Patrón Tequila teamed up with UK bars…

Continue Reading →