Pernod Ricard travel retail sales plummet 64% in Q1

Jameson Irish whiskey owner Pernod Ricard experienced a 64% decline in global travel retail sales during the first quarter of its 2021 fiscal year as passenger numbers remain significantly down. Despite the hit on global travel retail (GTR) sales, Pernod Ricard alson noted the ‘positive impact’ of opening Hainan island, China, to duty free spirits sales. Overall, Pernod Ricard’s Q1 2021 sales were down 6% compared to the previous year’s quarter. However, the company said…

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Covid-19 vaccine could see travel recover in six months

Once a Covid-19 vaccine is widely available, international travel could rebound in six months but business travel will remain suppressed, Mohit Lal, chair and CEO of Pernod Ricard Global Travel Retail, has said. Like many companies, Pernod Ricard has experienced a challenging year in global travel retail (GTR) due to the Covid-19 pandemic. The company’s full-year results, published in September, showed a double-digit decline in the channel. In an interview with The Spirits Business last…

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The big players investing in super-premium-plus gin

Gin startups have been one of the spirits industry’s recent success stories, but many are now being targeted for acquisition by the big players. SB finds out why these buyouts could be a good move for both parties. *This feature was originally published in the July 2020 issue of The Spirits Business A number of leading firms have turned heads with acquisition activity in the gin category over the past few years, most notably splashing…

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Heritage inspires new Jameson campaign in US

As Jameson debuts its new Legendary Tales campaign, the brand’s US engagement director said heritage will remain a “key source of inspiration” for its marketing efforts. Andrew Eis, Jameson engagement director at Pernod Ricard USA, was speaking as the Irish whiskey maker unveiled its Legendary Tales campaign in the US, which highlights 240 years since the first barrel of Jameson whiskey was filled through its Lost Barrel film. “We’re incredibly proud of that legacy,” said…

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Pernod enters vermouth category with St Petroni

French drinks group Pernod Ricard has moved into vermouth with the acquisition of a majority stake in St Petroni owner Vermutería de Galicia for an undisclosed sum. Created in 2014, St Petroni vermouth takes inspiration from nature and is made with Albariño grapes and 29 herbs and botanicals. The vermouth was created in the Spanish town of Padrón, in the northern region of Galicia. Pernod Ricard’s Ruavieja herbal liqueur brand is also produced in Padrón.…

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