Aviation Gin appoints Proof Drinks as UK distributor

Actor Ryan Reynolds has appointed Proof Drinks to distribute his Aviation Gin brand in the UK with immediate effect.  The deal will see Aviation Gin available to buy online and in store at more than 270 Asda outlets and 60 Waitrose stores. In November last year, Aviation Gin said it is seeking to expand its presence in the UK with a multi-million-pound investment. “The UK is a huge priority for us,” said Deadpool actor Reynolds,…

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Proof Drinks launches Melonade apéritif in UK

Drinks distributor Proof Drinks has taken over the UK marketing and distribution of fruit apéritif brand Melonade. Part of the Ælred Spirits range, Melonade is produced at Distillerie Eyguebelle in France according to a recipe laid down by French monks. Bottled at 12% abv, Melonade is made using melons grown in the town of Cavaillon in south-eastern France. Frederic Fichet, CEO of Eyguebelle, said: “I’m delighted to launch this partnership with Proof Drinks for the…

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Top 10 best value-for-money Tequilas and mezcals

As a new wave of consumers express interest in agave spirits, producers are upping their game in terms of quality and packaging. We present the best value-for-money Tequila and mezcal brands on the market. The Spirits Business held its annual Tequila and Mezcal Masters last month, where an experienced panel of judges uncovered some of the category’s best expressions available on the global market. Looking across multiple categories, from premium to ultra premium, blanco to mixto, with entrants from producers…

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Proof Drinks welcomes Hi-Spirits founder on board

Beverage brand owner and distributor Proof Drinks has appointed Hi-Spirits founder and former chairman Jeremy Hill as managing director. Hill has also taken an equity stake in proof Drinks, and joins founders James McDermott and Paul Ferguson on the senior management team. Proof Drinks was established in 2010 and owns brands such as Cazcabel Tequila and Cut Rum, while also handling distribution of labels such as coca leaf liqueur Agwa De Bolivia. Hill said: “The…

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