Proximo Buys Majority Stake in Proper No. Twelve Irish Whiskey

Proximo Spirits has announced a majority stake acquisition in Proper No. Twelve Irish Whiskey, which was co-founded by MMA superstar Conor McGregor. McGregor will retain an interest in Proper No. Twelve, and will remain actively engaged in the promotion of the brand, according to a release from the company, along with the other co-founders. “I founded Proper No. Twelve less than three years ago and today it has become a shining star in the spirits…

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Cuervo owner buys Proper No. Twelve whiskey

Professional fighter Conor McGregor will continue to promote Proper No. Twelve Irish whiskey after the brand was sold to Jose Cuervo owner Becle in a deal worth up to US$600 million. Becle confirmed it had purchased the remaining 51% stake in Eire Born Spirits (EBS), the company behind Proper No Twelve, during the publication of its first quarter results. The move came after the company borrowed US$150m to pay for the remaining stake in EBS. Mexican…

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Bushmills debuts Cognac cask-finished whiskey

Irish whiskey brand Bushmills has kicked off the Rare Casks Series with the release of a 28-year-old single malt matured in ex-Cognac barrels. Distilled from a mashbill comprising 100% unpeated malted barley, Bushmills 28 Year Old Single Malt Cognac Cask Whiskey was distilled in 1992 and aged for 11 years in Bourbon and oloroso Sherry barrels. The spirit was then transferred to ex-Cognac casks for a further 17 years of maturation. Bushmills master blender Helen…

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Proximo Spirits names Nemiroff Ukrainian importer

Vodka maker Nemiroff has been appointed Ukrainian importer for the Proximo Spirits portfolio, which includes Jose Cuervo Tequila and Bushmills Irish whiskey. The deal, which came into effect on 1 January 2020, sees Nemiroff distribute Proximo brands including Kraken rum and Sexton Irish whiskey in Ukraine. Yuriy Sorochinskiy, Nemiroff CEO, said: “Being one of the leading world vodka brands, we are delighted to use the experience and expertise of our team in a new direction…

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