Beam Suntory Buys RTD Brand On The Rocks

One of the hottest trends in 2020, with bars and restaurants hampered by Covid-19, is ready-to-drink cocktails. These products allow consumers a taste of mixology in the safety of their own homes. Accordingly, larger alcohol companies have begun investing more in this area. Beam Suntory has bought On The Rocks, a ready-to-drink cocktail brand.  Beam Suntory previously owned a minority interest in On The Rocks, which features Beam Suntory’s brands in its range of spirits-based…

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Jose Cuervo Rolls Out Playamar Tequila Hard Seltzer

Another hard seltzer hits the shelves as Jose Cuervo announces the launch of its new Playamar Tequila Hard Seltzer brand. Playamar Tequila Hard Seltzer comes out with two classic flavors of tequila-based cocktails: Lime, a bubbly take on the traditional margarita, and Grapefruit, a sparkling mimic of the Paloma. Playamar has a light tequila taste without the tequila bite, the company says. The new brand will roll out regionally, with plans to expand nationally in 2021. Each can of Playamar contains 90 calories, all-natural flavors and is 4.5% ABV. It…

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Kahlúa Launches Nitro Cold Brew RTD Cocktail

As the ready-to-drink cocktail trend continues, Kahlúa has launched a line of Nitro Cold Brew RTD mixed drinks. Kahlúa Nitro Cold Brew is 4.5% ABV, and 80 calories. It comes in 4-packs for a suggested retail price of $9.99 per pack. A widget in the can activates the nitro. Kahlúa Nitro Cold Brew is best served chilled. It is now available nationwide. This follows the launch of Kahlúa’s Espresso Martini RTD, which launched in 2019.…

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Jack Daniel’s Launches New Canned Cocktails

The Jack Daniel Distillery has introduced Jack Daniel’s Canned Cocktails. This line of ready-to-drink cocktails includes Jack & Seltzer, Jack & Cola, and Jack, Honey & Lemonade. The new RTDs are available in select markets beginning this month. Each cocktail is made with Jack Daniel’s Tennessee Whiskey. Jack & Cola and Jack, Honey & Lemonade are 7% ABV, while Jack and Seltzer is 5% ABV with 0 carbs and 97 calories. “We are always listening…

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Absolut Introduces New Canned Cocktails

As the trend of canned cocktails continues, Absolut is the latest producer to enter this emerging, ready-to-drink space. The company recently introduced Absolut Vodka Sodas and Absolut Cocktails. Both are made with original Absolut Vodka and natural flavors.  Absolut Vodka Sodas are inspired by the classic cocktail. These 97-calorie, lightly sparkling RTDs come in three flavors: Lime & Cucumber, Grapefruit & Rosemary, and Raspberry & Lemongrass.  Absolut Cocktails is a premium classic cocktail line, arriving in flavors: Mango…

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