Plantation Rum to change name over slavery links

Maison Ferrand will rename its Plantation Rum brand to support racial equality in light of recent events. Founder Alexandre Gabriel originally named the brand ‘Plantation’ due to its meaning – a large farm. Gabriel grew up on a farm and founded family business Maison Ferrand, which also produces Cognac, in 1989. However, the conversations around racism following the death of George Floyd, a black man who died in Minneapolis in the US while being arrested…

Continue Reading →