It’s A Rum Thing: On-premise Trends

Just the mention of rum is often enough to bring forth happy memories of fruity cocktails sipped by the beach or pool. That’s not surprising, since so much of the spirit is produced on tropical islands with palm-tree-lined beaches.  But just because rum typically means fun and doesn’t always take itself too seriously doesn’t mean that it’s not a serious spirit category. An increased emphasis on quality, along with thoughtful, purposely production techniques and versatile…

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