Ritual Zero Proof creates alcohol-free ‘Tequila’

Non-alcoholic ‘spirits’ brand Ritual Zero Proof has expanded its portfolio with the launch of a booze-free ‘Tequila’. Ritual Tequila Alternative is said to be the first of its kind and joins the brand’s Ritual Zero Proof Gin and Whiskey Alternatives. Tequila Alternative was created to be used in a Margarita. It was made with a range of botanicals chosen to emulate the flavour and mouthfeel of Tequila. Marcus Sakey, founding partner and chief brand officer…

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