Jose Cuervo launches Tequila-based hard seltzers

Tequila brand Jose Cuervo has tapped into the burgeoning hard seltzer category with the launch of Playamar, which is available in two flavours. The new Jose Cuervo Playamar Tequila Hard Seltzer range comes in two flavours inspired by Tequila-based cocktails: lime and grapefruit. The lime flavour is described as a “bubbly take on the traditional Margarita” and has an aroma of lime zest with a “sweet citrus and agave finish”. Grapefruit is said to imitate…

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Amber Beverage Group plans ready-to-drink products

Luxembourg-based Amber Beverage Group is set to enter the ready-to-drink category with canned variants for Moskovskaya Vodka and herbal liqueur Riga Black Balsam. Amber Beverage Group (ABG) will produce ready-to-drink (RTD) products for its Riga Black Balsam bitters brand, Moskovskaya Vodka and sparkling wine Cosmopolitan Diva. The Riga Black Balsam RTD will launch this autumn while the other products are set to launch later this year. “The first RTD project has already been approved; in…

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Sugar-free Smirnoff Ice launches in US

Diageo has created a zero-sugar version of ready-to-drink brand Smirnoff Ice, which contains fewer than 100 calories. Smirnoff Ice Zero Sugar is made with Smirnoff vodka combined with natural flavours. Bottled at 4.5% ABV, the product is described as having a balance of citrus and sweet flavours. It is recommended served chilled. Available to buy in the US, Smirnoff Ice Sugar Zero is priced at US$8.99 per pack of six 315ml bottles. The launch of…

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Kahlúa releases Nitro Cold Brew RTD

Pernod Ricard-owned coffee liqueur brand Kahlúa has expanded its ready-to-drink line with the launch of canned Nitro Cold Brew. In August 2018, Kahlúa launched a ready-to-drink (RTD) Espresso Martini, said to be the first product of its kind. The brand has now followed its release with Nitro Cold Brew, a canned cocktail made with rum, coffee liqueur and 100% Arabica cold brew coffee, which has been stepped for 18 hours. It contains 80 calories and,…

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Shay Mitchell launches Tequila-based RTD

Pretty Little Liars star Shay Mitchell has co-founded a new canned sparkling Tequila-based drinks brand, called Onda. Onda was founded by Canadian actor Mitchell, who is chief brand officer, along with Noah Gray (CEO), Max Dworin (chief operating officer) and Kelli Adams (chief creative officer). The team were inspired by their love for Tequila mixed with soda water and aimed to “elevate the ready-to-drink alcohol space with a new take on their favourite drink”. “Tequila…

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