Jim Beam Releases Ready-To-Drink Highball Cocktails

The latest entries in the booming Ready-to-Drink category are the Jim Beam Classic Highball and Jim Beam Ginger Highball. Both have a bourbon base. Jim Beam Classic Highball combines Jim Beam Bourbon, bubbly seltzer and a hint of citrus. Jim Beam Ginger Highball blends Jim Beam Bourbon and ginger ale. Both flavors were inspired by the Highball cocktail, made by mixing chilled Jim Beam Bourbon with ice, highly carbonated soda water or ginger ale. “We know that so many drinkers get tired of beer and crave something refreshing,…

Continue Reading →

Anheuser Busch Launches Blue Point Spirits

Blue Point Spirits is the latest venture by Blue Point Brewing, owned by Anheuser Busch. These are a line of ready-to-drink, gluten-free cocktails. Blue Point Spirits combine all-natural fruit with vodka. Starting May 1, the brand rolls out with three varieties: Grapefruit Zinger, Razzle Dazzle, and Electric Lemonade. Each is 9.1% ABV. Electric Lemonade blends lemon and blueberry with vodka and blue spirulina Grapefruit Zinger blends tropical citrus, spicy ginger and lime with vodka Razzle Dazzle blends sweet raspberry and…

Continue Reading →

Diageo Invests $80M to Expand Ready-to-Drink Operations

In another sign of the booming ready-to-drink market, Diageo North America today announced an $80-million investment in their RTD operations in Plainfield, IL. This investment goes towards expansion of the manufacturing footprint, plus installing two new can lines at a new facility. After the work, the Plainfield plant will have capacity to produce more than 25 million cases of RTDs per year, including Smirnoff seltzers and the newly launched spirits-based RTD cocktails from Crown Royal and Ketel One Botanicals. “As…

Continue Reading →

Dogfish Head Canned Cocktails Hit the Shelves

As the RTD boom continues, craft beer pioneer Dogfish Head has announced the launch of Dogfish Head Canned Cocktails. The initial lineup features Blueberry Shrub Vodka Soda, Strawberry & Honeyberry Vodka Lemonade and Cherry Bergamot Whiskey Sour. Each recipe contains Dogfish Head Distilling Co.’s house-made spirits combined with all-natural ingredients, the company says. All three RTDs are 7% ABV, and come in 4-packs of 355-ml. slim cans. Blueberry Shrub Vodka Soda begins with Dogfish Head Distilling Co.’s vodka distilled with blueberries.…

Continue Reading →

Molson Coors to Distrbute Superbird RTD Cocktail

As RTD cocktails continue to trend massively, Molson Coors Beverage Company has announced a partnership with CKBG to distribute Superbird. Superbird is a 100% blue agave tequila-based canned cocktail. “We have clearly executed on our promise to evolve our portfolio beyond beer and moving into fast-growing RTD cocktail space with an incredible brand like Superbird only strengthens our position as a true beverage company,” says Pete Marino, president of emerging growth at Molson Coors. “CKBG created a delicious,…

Continue Reading →