The Rum Masters 2021 results

Having struggled to keep up with other spirits for some time, rum is now coming into its own with an increase in the number of producers and expressions. Happily, as our taste test shows, the quality is rising too. News about rum has been streaming in thick and fast over the past 12 months. Among numerous product launches was the first line extension from Indonesian rum brand Nusa Caña with its Spiced Island Rum, plus…

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Caribbean and French rum producers sign partnership

Rum producers in the Caribbean have partnered with French group CIRT-DOM to attain better deals for their exports in major markets, particularly the European Union (EU). Rum makers from the Caribbean Forum, members of the West Indies Rum and Spirits Producers Association (Wirspa), recently signed an MOU (memorandum of understanding) with their French equivalent, CIRT-DOM, the rum producers of Martinique, Guadeloupe, French Guiana and Reunion, which are all departments of France. Koman Samaroo, chairman of…

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Beach Bum rum enters new markets

Beach Bum Beverages has released its namesake Mauritian rums in Latvia, Romania and the US, and will soon launch in Taiwan. The Beach Bum rum range comprises the 40% ABV Beach Bum Rum Gold and Beach Bum Rum Silver. The rums were developed by Scottish entrepreneur David Adamson, who visited Mauritius on a trip in 2016. He sought to create rums infused with the spirit and flavour of the island. Beach Bum Beverages will now…

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A drink with… Felicity Gransden, Ron Colón Salvadoreño

Felicity Gransden, co-owner of Ron Colón Salvadoreño rum, tells us about the challenges of launching a new brand during a global pandemic. Where did your interest in rum come from? In the past, I worked on vodka brands and apéritif brands, so working on a rum brand was a new step for me. When I joined the Ron Colón team as co‐owner, it was at the point where Pepijn [Janssens] and Thurman [Wise] had designed…

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Bacardi debuts Conga campaign featuring Meek Mill

Rum brand Bacardi has unveiled its Conga Feat. You campaign, which includes the first remake of hit song Conga with Grammy-nominated artists Meek Mill and Leslie Grace. Bacardi rum launched a global call for vocal and dance submissions in November to re-record the 1985 song Conga, originally performed by Gloria Estefan and co-produced by Emilio Estefan. The remake features lead vocals from three-time Latin Grammy Awards nominee Leslie Grace, and rap verses by Grammy-nominated musician…

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