William Grant defends ‘fair purchase’ of Sailor Jerry

Scottish drinks group William Grant & Sons has stressed that its purchase of Sailor Jerry rum was “made in good faith” as it faces a lawsuit from the family of the tattooist who inspired the brand. The spiced rum pays homage to Norman Keith ‘Sailor Jerry’ Collins, a former naval officer who later became a well-known tattoo artist with a unique and distinctive style. Collins, who died in 1973, ran a tattoo shop in Honolulu,…

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Sailor Jerry expands range for first time with Savage Apple

William Grant & Sons-owned spiced rum brand Sailor Jerry has launched its first line extension, called Savage Apple. Bottled at 40% abv, Sailor Jerry Savage Apple marks the first line extension from the brand since it launched 19 years ago. The apple-flavoured spiced rum has notes of vanilla, cinnamon and apple. “Savage Apple is an amazing addition to the Sailor Jerry story,” said Anthony Bohlinger, Sailor Jerry brand ambassador. “This is the first new product we’ve ever released, and it is…

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Sailor Jerry pledges support for US military veterans

William Grant & Sons-owned spiced rum brand Sailor Jerry has partnered with marketing firm Anchor Media to donate US$100,000 to support US military veterans. Sailor Jerry and Anchor Media will donate the money to the United Service Organizations (USO), which works with programmes that support service men and women throughout their time in the military and as they adapt to civilian life after serving. Ashley Thomas, Sailor Jerry Spiced Rum brand ambassador, said: “It’s an…

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Top 10 spirits marketing moves in April 2019

Last month’s top marketing moves included Martell Cognac’s new interactive talk show, the “world’s first” Old Fashioned vending machine and an augmented-reality app from Jack Daniel’s. In our latest marketing round-up, we take in Aperol’s “vibrant” Together We Joy campaign, while spiced rum brand Sailor Jerry partnered with the Tattoo’d America attraction to showcase the work of tattooist Norman ‘Sailor Jerry’ Collins. Tonic water brand Fever-Tree fights against malaria in a social media push and…

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Top spirits marketing moves in March 2019

Last month’s top marketing moves featured Sipsmith’s Mr Swan campaign to mark its 10th anniversary, Ailsa Bay’s blockchain bottle and Jameson’s latest push for St Patrick’s Day. In our latest marketing round-up, we take in Sailor Jerry’s takeover across three Scottish cities, while Wildcat Gin partnered with alternative club brand Sink The Pink. Fentimans teamed up with UK bars on a campaign that highlights endangered plants and Rooster Rojo Tequila agreed a sponsorship deal with…

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