Jack Daniel’s unveils Make it Count campaign

Brown-Forman has launched a new global campaign for Jack Daniel’s Tennessee whiskey, called Make it Count. Last month, Brown-Forman said it will invest in a new campaign for Jack Daniel’s after the flagship variant recorded a double-digit decline in Q1. The first advert from the new Make it Count campaign will air in the UK on ITV at 8.45pm BST today (12 October). Titled ‘First Timers’, the 20-second ad is part of a cross-channel campaign…

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Nusa Caña video celebrates Indonesian rum

Indonesian rum brand Nusa Caña has created a new video to highlights its origins on the island of Bali.  The brand was created by industry experts Marc Rodrigues, Joe Milner, Andy Gaunt and bartender Sam Jeveons in 2018. It was launched with the aim of reminding consumers about “one of rum’s forgotten stories”, that being rum made in Indonesia. The video, which tells the story of Nusa Caña, was directed and edited by Andre…

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Glen Moray matures single malt in Madeira casks

Speyside distillery Glen Moray has expanded its “experimental” Elgin Curiosity range with the launch of a limited edition single malt matured in Madeira casks. The new Glen Moray Madeira Cask Project whisky was fully matured in ex-sweet Madeira hogsheads for 13 years and 10 months. Seven Madeira casks were laid down in 2006 in the Elgin-based distillery’s Warehouse 1, home to the site’s maturation experiments. The casks were discovered by Kirstie McCallum, Glen Moray’s head…

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Smirnoff unveils Red, White and Berry Seltzer

Diageo has created a zero-sugar hard seltzer version of its Smirnoff Red, White and Berry vodka and marked the launch with a reimagined campaign to encourage the world to stay at home during the pandemic. Smirnoff first released its limited edition Smirnoff Red, White and Berry vodka in 2016 ahead of the US presidential election. From April 2020, the expression will return for a limited time in a zero-sugar canned hard seltzer format. Containing 90…

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Protected: SB meets… Chao-an Chan, Nantou Distillery

The director of Nantou Distillery, owned by the Taiwan and Tobacco & Liquor Corporation (TTL), on the company’s expansion plans and the Taiwanese whisky category. When was Omar Whisky founded and how did you establish the distillery? The whisky distillation line at Nantou was established in 2008, 31 years after Nantou Winery was built. Nantou Winery has produced wine, brandy, fruit-based wine, and rum since 1977. The whisky business started by importing whisky to blend…

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