Bowmore celebrates The Art of Time

Islay Scotch whisky Bowmore has created a new global campaign to celebrate more than 240 years of the brand’s history, called The Art of Time. The Art of Time will launch in October covering traditional media, social media and digital commerce platforms, including still and dynamic content, secondary imagery and a set of key visuals. The campaign will also feature retail displays and window displays for whisky specialists, department stores and events. The campaign aims…

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Richard Paterson steps back to focus on Dalmore

As he celebrates 50 years with Whyte & Mackay, master distiller Richard Paterson has decided to step back from his day-to-day involvement across the company’s whisky portfolio to focus on The Dalmore. Paterson joined Whyte & Mackay on 14 September 1970. By stepping back to focus on The Dalmore, Paterson will also be able to pursue other personal interests. Paterson and Whyte & Mackay are preparing to launch six new single malts in 2021 as…

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Hudson creates new whiskey and updates recipes

New York-based Hudson Whiskey has launched a Scotch barrel-finished rye expression as its first new product in seven years and revamped its portfolio with new recipes. The William Grant & Sons-owned brand has created a new straight rye whiskey, called Back Room Deal. Made from a mashbill containing 95% rye and 5% malted barley, Back Room Deal has been finished in American oak barrels that were used to mature peated Scotch whisky. The additional ageing…

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Scotch whisky gains extra protection in Spain

Trade body the Scotch Whisky Association (SWA) has signed an agreement with the Spanish Civil Guard to further protect the category from illegal marketing and sales in Spain. SWA chief executive Karen Betts and general director of the Civil Guard María Gámez Gámez have signed the General Protocol for Action. The Spanish Civil Guard is a law enforcement body that covers custom duties and tax matters in Spain. This is the first arrangement of its…

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Copperworks ages gin in Laphroaig and Caol Ila casks

US distiller Copperworks has unveiled two gins matured in casks that previously held peated Scotch whiskies from Laphroaig and Caol Ila. Copperworks Distilling Company filled casks from Islay distilleries Laphroaig and Caol Ila with its Small Batch Gin. The Laphroaig cask was left to rest for seven months and the Caol Ila cask was matured for 10 months. “We’re intrigued by how different these two releases are,” said Jason Parker, Copperworks co-founder and president. “The…

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