Top spirits marketing moves in September 2019

Last month’s top marketing moves featured the ‘world’s first’ bass drum made from a Scotch cask, a Reyka vodka bar on a glacier and Bacardi’s latest video for the Sound of Rum campaign. Music was a prominent theme with Bacardi rum using the sounds of ingredients and tools from behind the bar for its latest Sound of Rum video, while Diageo’s Lagavulin single malt brand built the “world’s first” bass drum made from an entire…

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