Gordon’s Sicilian Lemon targets ‘adventurous’ drinkers

Diageo-owned Gordon’s is following the runaway success of its pink gin with the launch of another flavoured iteration: Sicilian Lemon. Bottled at 37.5% ABV, Gordon’s Sicilian Lemon is a blend of the original Gordon’s dry gin recipe with “100% natural flavours” of Sicilian lemon. “As consumers become more adventurous with their drinks choices and want to explore new flavours, there is an ever-increasing appetite for different styles of gin,” said Henrietta Reed, senior brand manager…

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