Tequila: Brands must innovate to reach new markets

Tequila has become one of the hottest topics in the spirits industry, but with an abundance of markets left untapped, are brands doing enough to diversify their appeal? Claire Dodd investigates. *This feature was originally published in the October 2018 issue of The Spirits Business Ah Tequila, it makes us happy. Well, compared with other spirits, it actually makes a relatively small number of us happy. For all the headlines, all the celebrity endorsements, all…

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Tequila and mezcal brands to watch in 2019

Acquisitions, the agave shortage and a raft of new lines thrust Tequila and mezcal into the spotlight last year. We predict the brands to keep an eye on in 2019. Enthusiasm for Mexico’s hottest spirits shows no signs of abating. Combined, Tequila and mezcal’s growth is impressive, with volumes rising by 5.1% in 2017 to 33.6 million cases, according to Euromonitor. This is forecast to continue into 2018, with sales set to increase by 4.5%…

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