Silk Road Distillers rebrands as Offbeat

London-based startup Silk Road Distillers has been renamed Offbeat following a crowdfunding campaign that asked consumers to help the rum producer rebrand. In May this year, Silk Road Distillers launched a crowdfunding campaign in a bid to raise funds for the relaunch of its white spiced rum following a trademark conflict over its name. The rum was temporarily retitled Rum with No Name after its co-founder George Agate was told he couldn’t use its original…

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Silk Road seeks new name for rum after trademark spat

London-based start-up Silk Road Distillers has launched a crowdfunding campaign in a bid to raise funds for the relaunch of its white spiced rum following a trademark conflict over its name. In October last year, Silk Road Distillers claimed to have created a “brand new spirit category” with the launch of the UK’s “first” white spiced rum. The rum has now been temporarily retitled Rum with No Name after its co-founder George Agate was told…

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Top 10 spirits marketing moves in January 2020

A number of brands unveiled marketing activations during Dry January, including no- and low-ABV ‘spirits’ Seedlip and Atopia, while the winner of the Talisker Whisky Atlantic Challenge was revealed. The start of 2020 was a busy period for spirits brands with Diageo, William Grant & Sons and Zamora Company launching new marketing initiatives. With drinkers lowering their intake for Dry January, it was no surprise that health and wellbeing dominated activations and campaigns from spirits…

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Silk Road Distillers creates ‘first’ white spiced rum

London-based start-up Silk Road Distillers claims to have created a “brand new spirit category” with the launch of the UK’s “first” white spiced rum. Silk Road’s White Spiced Rum uses six vapour-infused botanicals during the distillation process, which is said to create a “delicate, light and more refined” spirit. Each batch of Silk Road White Spiced Rum is created in small quantities, bottled and labelled by hand. It is recommended for sipping neat or mixed…

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