The week in pictures

Campari-owned Skyy vodka has kicked off its partnership with the New York and Los Angeles Pride marches. As the official vodka of the LGBT+ festivals, Skyy will host activations at each march and throughout Pride month. In honour of the 50th anniversary of the Stonewall riots, the vodka brand has partnered with a host of performers in New York to pay tribute to the people and history that have shaped LGBTQ+ culture today.

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Top 10 spirits marketing campaigns in December 2018

Last month in marketing: Ryan Reynolds poked fun at the origins of his Aviation Gin brand in a new video, Skyy vodka continued its celebration of diversity and Bacardi rum hired Black Panther star Michael B Jordan to co-direct a new film. A celeb-filled month for marketing initiatives saw rapper Lil Wayne star in a new online video series for Bumbu Rum, while singer and activist Amara La Negra recounted her “inspiring version of the…

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The week in pictures

Island-based Scotch whisky distillery Isle of Raasay has welcomed the festive season by creating a Christmas tree from whisky casks. The ‘tree’, which has been constructed in front of the distillery has been made with 50 ex-Sherry and Bourbon casks stacked on top of each other. Joseph McGowan, distillery operator, and Iain Robertson, head distiller, constructed the tree over the course of an evening, with the star made from a broken Sherry cask by lead…

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Top 10 spirits marketing campaigns in July 2018

Skyy Vodka celebrated the “spirit of today’s bold, optimistic Americans”, Malibu launched ‘smart’ bottles as part of its Because Summer initiative, and Diageo unveiled a short film on Johnnie Walker’s heritage in our latest pick of top marketing campaigns Go to Source Author: Owen Bellwood

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