The week in pictures

To celebrate the launch of a new episode of the Art Talk podcast, hosted by actor Russell Tovey and gallerist Robert Diament, Rabble Bar in Edinburgh and Bombay Sapphire is offering up free gin and tonics in return for napkin doodles. For four consecutive Thursdays, visitors to Rabble Bar will be able to swap their finest napkin doodles for a signature Bombay Sapphire and tonic. Kicking off this week, the promotion will run until 12…

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Top 10 spirits marketing moves in June 2019

June’s most notable marketing initiatives included Bacardi’s Pass the Beat campaign in partnership with Major Lazer, Smirnoff’s Pride celebrations and William Grant’s first push for Verano gin. In our latest marketing round-up, we take in Slingsby gin’s new summer campaign, while Liverpool Gin was named the headline sponsor of this year’s Liverpool International Music Festival. Diageo-owned Smirnoff launched its Welcome Home campaign in the US to support members of the LGBTQIA+ community, and Pernod Ricard’s…

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Top 10 spirits marketing moves in April 2019

Last month’s top marketing moves included Martell Cognac’s new interactive talk show, the “world’s first” Old Fashioned vending machine and an augmented-reality app from Jack Daniel’s. In our latest marketing round-up, we take in Aperol’s “vibrant” Together We Joy campaign, while spiced rum brand Sailor Jerry partnered with the Tattoo’d America attraction to showcase the work of tattooist Norman ‘Sailor Jerry’ Collins. Tonic water brand Fever-Tree fights against malaria in a social media push and…

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The week in pictures

New York aperitivo bar Dante kicked off a new series of bar takeovers this week, which will celebrate the vermouth category. The first event in the series saw the bar team from Athens drinking den Odori travel to New York to mix up a host of signature aperitivo cocktails. The series will continue over the next three weeks, with bartenders from Le Sirenuse in Miami, Maybe Frank in Sydney and Kwant in London each appearing…

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Slingsby Gin announces Polo in the Park partnership

Harrogate-based Slingsby has been named the official gin supplier for Chestertons Polo In The Park, which takes place in London in June. From 7-9 June, Slingsby Gin will host a gin bar and exclusive ‘chill out’ area at London’s Hurlingham Park, where the three-day festival is set to take place. Over the course of the event, Slingsby will also distribute branded fans and Panama hats. Co-founder of Slingsby Gin owner Spirit of Harrogate, Marcus Black,…

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