Anheuser-Busch Launches Cocktail-inspired Hard Seltzer Line

Anheuser-Busch has introduced a new hard seltzer brand called Social Club Seltzer. With 150 calories per 12-oz. can, Social Club Seltzer launches with three cocktail-inspired flavors — Old Fashioned, Sidecar and Citrus Gimlet — all with the sessionability of hard selzter. The Anheuser-Busch innovation team says it identified a gap for cocktail lovers in the hard seltzer market. “With the growth of the hard seltzer industry comes consumers looking for new offerings that fit different occasions,…

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