What’s on this weekend

Jameson Seen & Heard Irish whiskey brand Jameson has teamed up with Sofar Sounds to launch the Seen & Heard series, which aims to support struggling musicians. The online series of free virtual gigs will run through the Sofar online Listening Room every night for two weeks. The series will see a different UK artist perform a 20-minute set at 7pm GMT. The line-up of artists includes Birmingham-based band IMO, who offer an upbeat funk…

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Buffalo Trace live streams reach 3.6m viewers

Kentucky-based Buffalo Trace Distillery will continue its virtual tourism offering next year after its live-streamed Whisky Wednesday show reached more than 3.6 million viewers. Since the Covid-19 pandemic forced distillery visitor centres and tasting rooms to close from March, producers have sought new ways of engaging fans with their products. Buffalo Trace has live-streamed the Whiskey Wednesday programme across social media since 13 May. The debut programme received almost 30,000 viewers, which grew to 200,000…

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What’s on this weekend

Joy at Portobello Dock London bar and restaurant Joy has opened on the site of the former Dock Kitchen in Portobello Dock. The 70-cover pop-up bar and restaurant has been filled with hundreds of dahlia flowers and also boasts a honey store, bottle shop and farm-to-fork grocers. At its bar and restaurant, Joy will offer a daily changing menu of dishes and drinks, which have been created with hyper-seasonal British ingredients.

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Campaign highlights safety measures in Scottish bars

The Scottish Alcohol Industry Partnership has launched a new social media campaign to encourage consumers to return to pubs and bars in Scotland. The Scottish Alcohol Industry Partnership (SAIP) is a collaboration of alcohol producers and representatives across the on- and off-trade in Scotland. Members include spirits producers Diageo, Pernod Ricard and Bacardi, and trade groups the Wine and Spirit Trade Association, the Scotch Whisky Association, the Scottish Beer and Pub Association (SBPA) and the…

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Bacardi Snapchat lens encourages 1m distancing

To mark the reopening of England’s on-trade tomorrow (4 July), Bacardi has created a new Snapchat lens featuring a Caribbean island – but it only works if users stand at least one metre apart in keeping with updated physical distancing rules. From tomorrow (4 July) the two-metre rule will be reduced to one-metre-plus in England, but two metres will still be encouraged where possible. This coincides with the reopening of bars, pubs and restaurants in…

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