Spirits Business Awards names new sponsor for 2021

The Spirits Business Awards 2021 is now open for entries and has partnered with a new sponsor: Liquor Bottle Corks & Closures. Launched in 2019, The Spirits Business Awards aims to reward the people and brands driving excellence across the industry, covering everything from retailers and distributors to marketers, brands, distillers and blenders. Sponsoring this year’s award is Liquor Bottle Corks & Closures. Matthew Fraser, head of UK and Europe, said: “Liquor Bottle Corks &…

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Haig Club becomes ‘official whisky’ of Inter Miami

Single grain Scotch brand Haig Club has signed a sponsorship deal to become the ‘official whisky’ of David Beckham-backed football team Inter Miami CF. The former football star is also one of the founding partners of single grain Scotch brand Haig Club, which is made at Diageo’s Cameronbridge Distillery. The sponsorship agreement follows the launch of line extension Haig Club Clubman in Miami. “I’m so excited that Haig Club is launching in Miami,” Beckham said…

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