Rokit Drinks: F1 sponsorship has ‘opened doors’

Bogart’s Gin producer Rokit Drinks said sponsoring the Williams Formula One team has “opened doors” for the firm, and allowed it to create and acquire new companies. Founded by Jonathan Kendrick and Patrón Tequila co-founder John Paul DeJoria, Rokit comprises Rokit Drinks and technology firm Rokit Phones. Rokit Drinks produces Bandero Tequila and the Bogart’s Spirits range, which includes an Irish whiskey, rum, gin and vodka. The company was the title sponsor for the Williams…

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Three Cents is official sponsor of Global Spirits Masters

Premium mixer producer Three Cents has been appointed the official sponsor of The Global Spirits Masters blind-tasting series. The brand will also sponsor The Global Spirits Masters Awards Lunch and The Spirits Business Awards, the latter of which launched last year. Three Cents was established in 2014 by a group of bartenders looking for the perfect cocktail mixer. Made without any preservatives or artificial colourings, Three Cents was inspired by the late 19th-century soda fountain…

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Dixie becomes ‘official vodka of Nascar’

Car racing operator Nascar has signed a multi-year partnership with American vodka brand Dixie. Under the agreement, the Charleston-made brand has been named the ‘official vodka of Nascar’ and will sponsor the Nascar Cup Series race at Homestead-Miami Speedway next season, commemorating the track’s 25th anniversary. “Our goal from day one has been to align with partners who share our mission of promoting the best of our region’s wonderful hospitality, flavours and craftsmanship,” said Matti Christian…

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Ian Macleod partners with rugby team Cornish Pirates

Scotch whisky producer Ian Macleod Distillers has signed a three-year sponsorship deal with English rugby union team Cornish Pirates. The producer’s Edinburgh Gin and Glengoyne Highland single malt will become the official gin and whisky of the 74-year-old rugby club in Cornwall. It will also sponsor the Truro City Football Club’s number 12 shirt. A bottle of the Glengoyne 12 Year Old will also be awarded to whoever scores the try of the match at…

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Rooster Rojo renews J2 Racing sponsorship

Amber Beverage Group-owned Rooster Rojo Tequila has agreed to sponsor the J2 Racing team for a second season of the VLN Endurance Championship. Rooster Rojo Tequila has bought two Mercedes-AMG GT3 supercars for the J2 Racing team, which both feature Rooster Rojo branding. This is the first time the J2 Racing team will be entering races with two cars, one of which will be driven by team members John Schoffner, Janine Hill and Fabian Schiller.…

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