Indian Whisky Brand Champion 2019: Sterling Reserve

According to Ahmed Rahimtoola, head of marketing at Allied Blenders & Distillers (ABD), Sterling Reserve “surpassed all expectations” when it achieved sales of more than 1m cases in its first nine months of operation. The brand launched in the last quarter of the 2017 calendar year, recording sales of 36,000 cases. By the end of 2018, this figure had rocketed to 1.21m cases. “The resounding success of Sterling Reserve in its very first year of…

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Sterling Reserve reaches 1m cases in nine months

Allied Blenders & Distillers-owned blended whisky brand Sterling Reserve has broken through the one-million-case sales mark nine months after it first launched. Owned by Indian spirits company Allied Blenders & Distillers (ABD), Sterling Reserve boasts two whisky expressions: Sterling Reserve Blend 10 (or B10), and Sterling Reserve Blend 7 (B7). B10 is a chill-filtered whisky comprising imported Scotch malt whiskies and Indian grain whisky. B7 is also a blend of Scottish malts and Indian grain…

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