Mermaid becomes Net Zero brand

The Isle of Wight Distillery’s Mermaid brand has been certified Net Zero as it also marks a year of being plastic-free. Vodka and gin brand Mermaid was certified as Net Zero by Good Business and is now offsetting its carbon emissions by supporting two carbon-positive projects. The first project works with The Ocean Foundation, which is an extensive seagrass-growing project to preserve the Jobos Bay Reserve in Puerto Rico. The nature reserve encompasses seagrass beds,…

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Diageo outlines equality and sustainability targets

Johnnie Walker owner Diageo is aiming to achieve net zero carbon emissions and increase representation across its leadership teams through the new Spirit of Progress action plan. The Society 2030: Spirit of Progress plan has been developed to “make a positive impact on the world” over the next 10 years and features targets covering sustainability, diversity and positive drinking. Ivan Menezes, chief executive, Diageo, said: “As a global business, we are committed to playing our…

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UK government gives £10m to help distilleries go green

The UK government has pledged a £10 million (US$12.9m) research and development fund to help the nation’s distilleries become more environmentally sustainable. The £10m funding to help distilleries go green was first announced by UK chancellor Rishi Sunak during the spring budget in March 2020. The fund aims to “kick-start green innovation” and will provide backing to UK distilleries to help them utilise energy sources such as low-carbon hydrogen, biomass and repurposed waste to power…

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Diageo achieves zero waste to landfill target

Gordon’s owner Diageo has concluded its 2020 Sustainability and Responsibility Goals, achieving zero waste to landfill at all production sites and offices, but falling shy of its water efficiency targets. Diageo, which also owns Johnnie Walker and Smirnoff, originally set its sustainable targets in 2008, and updated the goals in 2015. The 2020 targets were chosen in accordance with the United Nation’s Sustainable Development Goals. Notable achievements include a 50% absolute reduction in greenhouse gas…

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Diageo creates paper bottle for Johnnie Walker

Leading spirits producer Diageo has partnered with venture management company Pilot Lite to launch a plastic-free, paper-based bottle, which will debut with Johnnie Walker next year. The bottle is the result of a new partnership between Diageo and Pilot Lite, called Pulpex Limited – a sustainable packaging technology company. The paper-based bottle is made entirely from sustainably sourced wood. It will be fully recyclable using standard recycling collections. Ewan Andrew, chief sustainability officer, Diageo, said:…

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