First Hebridean Whisky Festival set to launch

Scotch fans will have another festival to choose from this summer as the first Hebridean Whisky Festival prepares to launch across the islands of Skye, Raasay and Harris. Scheduled to take place between 21 and 25 May, the Hebridean Whisky Festival will encompass four distilleries: Talisker, Torabhaig, Isle of Raasay and Isle of Harris. The festival will offer free tours, tastings, music, casks and special events at each distillery and the Aros Centre, Portree. Torabhaig…

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The week in pictures

New York aperitivo bar Dante kicked off a new series of bar takeovers this week, which will celebrate the vermouth category. The first event in the series saw the bar team from Athens drinking den Odori travel to New York to mix up a host of signature aperitivo cocktails. The series will continue over the next three weeks, with bartenders from Le Sirenuse in Miami, Maybe Frank in Sydney and Kwant in London each appearing…

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Top 10 spirits marketing campaigns in January 2019

Last month Sailor Jerry released limited edition guitars adorned with tattoo art, Edinburgh Gin offered multi-sensory gifts for Valentine’s Day and Talisker revealed the winner of its rowing challenge. As Valentine’s Day approaches next week (14 February), a number of brands have launched gift packs for the occasion including colour-changing gin Old Curiosity and Edinburgh Gin. Meanwhile, tonic producer Fever-Tree is supporting charity Malaria No More with a £1 million partnership and Diageo announces the…

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Top 10 spirits marketing campaigns in December 2018

Last month in marketing: Ryan Reynolds poked fun at the origins of his Aviation Gin brand in a new video, Skyy vodka continued its celebration of diversity and Bacardi rum hired Black Panther star Michael B Jordan to co-direct a new film. A celeb-filled month for marketing initiatives saw rapper Lil Wayne star in a new online video series for Bumbu Rum, while singer and activist Amara La Negra recounted her “inspiring version of the…

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Diageo launches Talisker whisky tasting on Amazon Alexa

Johnnie Walker owner Diageo has created a new voice-activated Amazon Alexa skill under its Talisker single malt brand to encourage whisky tastings at home. The Talisker Tasting Experience is a voice-activated skill that can be downloaded onto Alexa-enabled devices. The skill has been created to “make the heritage of Scotch more accessible”. Diageo said it has identified that voice is “a great way to enhance the whisky tasting experience”, as it allows consumers to create…

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