Top 10 spirits marketing moves in January 2020

A number of brands unveiled marketing activations during Dry January, including no- and low-ABV ‘spirits’ Seedlip and Atopia, while the winner of the Talisker Whisky Atlantic Challenge was revealed. The start of 2020 was a busy period for spirits brands with Diageo, William Grant & Sons and Zamora Company launching new marketing initiatives. With drinkers lowering their intake for Dry January, it was no surprise that health and wellbeing dominated activations and campaigns from spirits…

Continue Reading →

The week in pictures

A British team of four rowers has been crowned the winner of this year’s Talisker Whisky Atlantic Challenge after travelling 3,000 miles across the Atlantic Ocean in 32 days, 12 hour and 35 minutes. Fortitude IV, which was made up of teammates Ollie Palmer, Tom Foley, Hugh Gillum and Max Breet, rowed from La Gomera in the Canary Islands to English Harbour, Antigua, where they crossed the finish line on 13 January. The remaining teams…

Continue Reading →

Top 10 spirits marketing moves in December

Some of the biggest marketing initiatives from the end of 2019 included a multi-million-pound campaign for Edinburgh Gin, Talisker’s Atlantic rowing challenge and Jose Cuervo’s agave-based straws. December 2019 saw a number of brands up their game when it comes to marketing including Black Cow Vodka, which launched its first advertising campaign, and Edinburgh Gin’s multi-million-pound campaign. Producers also highlighted their commitment to sustainability and conservation with Jose Cuervo Tequila creating a biodegradable drinking straw,…

Continue Reading →

The week in pictures

Scotch whisky brand Talisker kicked off this year’s Atlantic rowing challenge with a school for rowers and a gathering of explorers and ocean enthusiasts. The Talisker Atlantic Challenge will see more than 100 rowers travel 3,000 miles from the Canary Islands to Antigua. At the starting line of this year’s expedition, Talisker hosted a gathering of outdoor adventurers, explorers, rowers and ocean enthusiasts including British adventurer James Aiken, actor Matt Smith and endurance athlete Ross…

Continue Reading →

The week in pictures

Reyka Vodka this week opened the doors to the “world’s first” glacier bar, popping up at the Langjökull Glacier in Iceland. Open until 20 October, the Reyka Vodka Glacier Bar welcomed intrepid adventurers for signature Reyka Vodka cocktails including the Puffin Collins. Armed with only the bar’s co-ordinates, Reyka challenged adventurous vodka fans to locate the bar, where they would be rewarded with a warm welcome, cocktails and a chance to explore the brand’s Icelandic…

Continue Reading →