Top 10 spirits marketing moves in October 2020

Last month’s most notable marketing campaigns included a video tour of the Hendrick’s Gin Palace, a Day of the Dead-themed initiative from Patrón and Italicus’ city-inspired cocktail competition. Last month, drinks brands unveiled their latest initiatives to tap into eery occasions such as Halloween and the Day of the Dead. Patrón Tequila marked the Mexican festival with a limited edition bottle design and themed cocktails, while Scotch whisky Smokehead created a series of window displays…

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Diageo reveals 2020 Special Releases

Leading spirits producer Diageo has unveiled the eight Scotch whiskies in this year’s Special Releases collection, including a 30-year-old from the demolished Speyside distillery Pittyvaich. Diageo’s 2020 Special Releases was inspired by the theme ‘Rare by Nature’ and were selected by master blender Dr Craig Wilson. The range comprises eight cask strength single malt Scotch whiskies sourced from distilleries scattered around Scotland. The 2020 Special Releases will be available in limited quantities from specialist Scotch…

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Top 10 spirits marketing moves in January 2020

A number of brands unveiled marketing activations during Dry January, including no- and low-ABV ‘spirits’ Seedlip and Atopia, while the winner of the Talisker Whisky Atlantic Challenge was revealed. The start of 2020 was a busy period for spirits brands with Diageo, William Grant & Sons and Zamora Company launching new marketing initiatives. With drinkers lowering their intake for Dry January, it was no surprise that health and wellbeing dominated activations and campaigns from spirits…

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The week in pictures

A British team of four rowers has been crowned the winner of this year’s Talisker Whisky Atlantic Challenge after travelling 3,000 miles across the Atlantic Ocean in 32 days, 12 hour and 35 minutes. Fortitude IV, which was made up of teammates Ollie Palmer, Tom Foley, Hugh Gillum and Max Breet, rowed from La Gomera in the Canary Islands to English Harbour, Antigua, where they crossed the finish line on 13 January. The remaining teams…

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Top 10 spirits marketing moves in December

Some of the biggest marketing initiatives from the end of 2019 included a multi-million-pound campaign for Edinburgh Gin, Talisker’s Atlantic rowing challenge and Jose Cuervo’s agave-based straws. December 2019 saw a number of brands up their game when it comes to marketing including Black Cow Vodka, which launched its first advertising campaign, and Edinburgh Gin’s multi-million-pound campaign. Producers also highlighted their commitment to sustainability and conservation with Jose Cuervo Tequila creating a biodegradable drinking straw,…

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