Rita Ora seeks to ‘push boundaries’ with Tequila brand

Pop star Rita Ora has launched Próspero Tequila in the UK and hopes to “push boundaries” in the industry with the female-founded brand. British singer Ora launched Próspero Tequila in the US last year after joining forces with spirits marketing firm Conecuh Brands. Available in blanco, reposado and añejo variants, the Tequila is produced at the Don Roberto Distillery in Jalisco, Mexico, by Stella Anguiano. Since launching, Ora said the reaction to Próspero Tequila in…

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Lebron James backs Lobos 1707 Tequila

American basketball player Lebron James has become the latest star to join the agave spirits sector through an investment in Lobos 1707 Tequila and mezcal. Launching in Mexico and the US, the Lobos 1707 range comprises an extra añejo, reposado, joven and mezcal artesanal. Lobos 1707 is named after the Spanish word for ‘wolves’. The brand was founded by Diego Osorio, chief creative officer, and CEO Dia Simms, who has worked with brands such as…

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Tesla launches $250 Tequila

Automotive and energy firm Tesla has moved into spirits with the release of a namesake Tequila priced at US$250. The new Tesla Tequila is described as a small batch, premium, 100% agave añejo expression, made from sustainably sourced highland and lowland agaves. It was aged in French oak barrels for 15 months. According to the Tesla website, the expression is a sipping Tequila and has a ‘dry fruit and light vanilla nose with a balanced…

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Can alternative agave spirits go mainstream?

Tequila and mezcal are some of the hottest spirits around right now. But SB finds out if the likes of sotol, raicilla, bacanora and avila could follow in their wake and become equally appealing to drinkers. *This feature was originally published in the July 2020 issue of The Spirits Business. It has taken a lot of work to change people’s perception of Tequila from its shot‐slamming, party persona. Brands have done a stellar job of…

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Espolòn Tequila creator dies

Cirilo Oropeza, creator and master distiller of Campari Group-owned Espolòn Tequila, has died at the age of 80. Oropeza died on 5 October 2020 in his native Mexico, surrounded by family. With more than 50 years of industry experience, Espolòn was said to be the lifelong aspiration of Oropeza. Oropeza’s passion for spirits started in 1965 when he began his career at Ingenio Potrero Distillery in Veracruz, Mexico, managing sugar cane quality control for the…

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