Diageo and HBO launch Silicon Valley-inspired Tequila

Johnnie Walker owner Diageo has once again partnered with TV network HBO on the release of Tres Comas Tequila, which was “made” by Silicon Valley character Russ Hanneman. Tres Comas Tequila is said to be “the only Tequila acceptable for billionaires” and was “created” by Hanneman, a fictional character on American comedy series Silicon Valley. Hanneman is portrayed by Canadian actor Chris Diamantopoulos. “Tres Comas is literally the best Tequila on the market. I drink…

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Cuervo owner reports 12.5% sales growth

Mexican drinks group Becle, the maker of Jose Cuervo, saw its year-to-date net sales increase by 12.5%, driven by the double-digit growth of super-premium Tequila. In the nine months to 30 September 2019, net sales hit MXN$7 million pesos (US$366,000). Total volume sales grew 6.8% to 5.3m nine-litre cases, boosted by “strong depletion trends across each region and volume rise across each product category”. The Mexican group said its growth “continues to outpace the broader…

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Alice in Chains launches Tequila barrel-finished Bourbon

Chicago-based distillery Few Spirits has partnered with American rock band Alice in Chains on a new Bourbon finished in ex-Tequila barrels, called All Secrets Known. Few spirits master distiller Paul Hletko collaborated with Jerry Cantrell, Sean Kinney, Layne Staley, Mike Inez and William DuVall from the band to create the Bourbon, which was finished for six months in ex-Tequila barrels. Hletko said: “There are no two spirits that have a closer association with rock and…

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Nick Jonas-owned Tequila plans UK launch

Nick Jonas’s new Villa One Tequila will launch in the UK through distributor Cellar Trends next year. Ultra-premium brand Villa One, first unveiled last month, has been created as part of a partnership between pop star Jonas, fashion designer John Varvatos and Jalisco Tequila distillery Fabrica de Tequilas Finos, which is owned by Amber Beverage Group. The Luxembourg-headquartered group also owns a controlling stake in Cellar Trends, which will distribute Villa One in the UK…

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Basketball star Michael Jordan launches Tequila

Former US basketball star Michael Jordan has partnered with four fellow sporting entrepreneurs to launch Cincoro Tequila. Jordan partnered with Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, and Emilia Fazzalari and Wyc Grousbeck of the Boston Celtics to develop the new brand. Distilled from 100% blue weber agave, Cincoro Tequila will launch blanco, reposado, añejo and extra añejo expressions. “We set out to create a sipping Tequila that is…

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