A drink with… Ana Maria Romero, Mijenta

The maestra tequilera of Mijenta Tequila tells us about changing the category’s image, and the importance of sustainability. What inspired you to make Mijenta? I was thinking about the lands, the people, the jimadors and the agave. But I also thought about the people that were tasting it and enjoying it. We really wanted it to have the local characteristics of the region. Things like the red clay soil, the agave, all these aspects really…

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El Silencio founders move into Tequila

The makers of Mezcal El Silencio have entered the Tequila category with the launch of a cristalino expression – their first new product in eight years. Fausto Zapata and Vicente Cisneros are the founders of Mezcal El Silencio, which was launched in 2013. The brand is made in Oaxaca, Mexico. The founders have now moved into Tequila with the launch of Dahlia Cristalino in a bid to attract Tequila enthusiasts. “We are delighted to introduce…

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Cuervo maker reports 19.4% full-year sales boost

Jose Cuervo Tequila owner Becle saw net sales grow by double digits in 2020, and revealed plans to increase its stake in the company behind Conor McGregor’s Proper No. Twelve whiskey to 51%. On 23 February 2021, Mexico-based Becle announced it had exercised its call option to take a 51% stake in Eire Born Spirits (EBS), owner of McGregor’s Proper No. Twelve Irish whiskey. Becle has owned a 49% stake in EBS since May 2020,…

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Patrón asks drinkers to vote for Margarita of the Year

Bacardi-owned Patrón Tequila is calling on members of the public to vote for their favourite Margarita as part of its annual cocktail competition. To coincide with International Margarita Day today (22 February), the Tequila brand is asking consumers to help choose the 2021 winner of its Patrón Perfectionists Margarita of the Year competition. Voting opens today and will close on 9 March, with the winner announced the following day. This year’s competition focuses on home…

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What’s on this weekend

Dead Rabbit reopens Indoor dining has returned in New York, with venues now able to operate at 25% capacity. As such, renowned cocktail bar the Dead Rabbit has reopened its doors once more. The Dead Rabbit is now open from Tuesday to Sunday for drinkers to sample serves from the bar’s latest menu. According to physical distancing rules, guests must have a seat at a table and the bar will not allow standing service. Drinkers…

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