The Rock reveals Teremana Tequila bottle design

Dwayne ‘The Rock’ Johnson gave fans a first look at the bottle design for Teremana Tequila on his Instagram account ahead of the brand’s official launch in March. Teremana Tequila was developed by Siete Bucks Spirits, established by founder Johnson, co-founder Dany Garcia, co-founder Jenna Fagnan and co-founder Ken Austin. Earlier this month, Hollywood actor and former wrestler Johnson revealed Teremana has signed a global distribution deal with Mast-Jägermeister. Made at the Teremana Distillery in…

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SB’s most read stories of 2019

Cannabis, celebrity endorsements and Game of Thrones-themed whiskies were among the most attention-grabbing stories in the spirits sector last year. Here, we count down our most read online stories of 2019. While the biggest stories in the spirits sector featured punitive tariffs, distillery investments and strike action, it was new and innovative product launches that dominated our list of most read stories online last year. Among some of the articles that missed out on a…

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The Rock names Mast-Jägermeister Teremana Tequila distributor

Hollywood actor and former wrestler Dwayne ‘The Rock’ Johnson has signed global distribution deal with Mast-Jägermeister to launch Teremana Tequila in March. Teremana Tequila, founded by Johnson, Dany Garcia, Jenna Fagnan and Ken Austin, will first launch in Mexico, the US and Canada. Designed to be the ‘Tequila of the people’, Teremana will comprise two expressions: Teremana Blanco (RRP US$29.99 per 750ml bottle) and Teremana Reposado (RRP US$32.99 per 750ml bottle). The Tequila range will…

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