Tonic and mixer brands on tackling the US

The rise in popularity of gin has led to a revolution in mixers, with flavoured variants coming to the fore. But can tonic producers convert their esteem in the UK and Europe to success in the US? *This feature was originally published in the November 2019 issue of The Spirits Business Hard as it is to believe, there was once a mere handful of gin brands out there, with effectively just Schweppes and Britvic tonic…

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Coca-Cola debuts mixers for dark spirits

The Coca-Cola Company has teamed up with four leading bartenders to create a new range of mixers for premium dark spirits. Described as a “global first” for the soft drinks heavyweight, the Coca-Cola Signature Mixers range features four new flavours. The American firm challenged four bartenders to take the flavour of its flagship soft drink brand Coca-Cola and experiment with more than 200 ingredients for the new mixer range. The collaborative project began in March…

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