The Design & Packaging Masters 2019 results

The ability of spirits brands to stand out is vital, and our annual Design & Packaging Masters highlights the producers that are excelling. In today’s crowded market, whether a spirit brand has standout packaging or not is the difference between securing a sale or being given the cold shoulder. But marketers and designers must go beyond the crude act of attention‐ grabbing and consider a number of factors to truly connect with shoppers and generate…

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