Gin industry must ‘educate a safety culture’

The gin industry must “keep moving forward” with educating small producers about the dangers of distilling, Bombay Sapphire’s master distiller has warned. In December last year, The Gin Guild produced a safety poster for distillers to highlight the dangers of handling ethanol solutions. Created in collaboration with not‐for‐profit organisation the Solvents Industry Association (SIA), the guide was created in light of the increased numbers of “new and often comparatively inexperienced distillers”. The guide was also…

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Top 10 spirits marketing moves in December

Some of the biggest marketing initiatives from the end of 2019 included a multi-million-pound campaign for Edinburgh Gin, Talisker’s Atlantic rowing challenge and Jose Cuervo’s agave-based straws. December 2019 saw a number of brands up their game when it comes to marketing including Black Cow Vodka, which launched its first advertising campaign, and Edinburgh Gin’s multi-million-pound campaign. Producers also highlighted their commitment to sustainability and conservation with Jose Cuervo Tequila creating a biodegradable drinking straw,…

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Gin flavour tool launches to educate consumers

Trade body The Gin Guild has unveiled a new flavour guidance tool for gin to “increase knowledge and enjoyment of the category”. The tool, called Gin-Note, has been created to help consumers and the industry navigate through the vast amount of gin brands available on the market. Gin-Note provides a standard flavour summary graphic, which is prepared by the producers using a fixed and directed framework, alongside a description of the gin. It also provides…

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Ginposium reveals seminars and speakers for 2019

Trade body The Gin Guild has announced the seminars and speakers for its sixth annual Ginposium, which will take place in London this June. Early bird tickets are now on sale for the one-day event, which will take place on Friday 7 June at RSA House. Ginposium features representatives from the spirits industry sharing their knowledge on topics surrounding gin. Topics on the agenda include a gin view from Australia and a presentation by Diageo’s…

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Can the gin market keep on growing?

Gin has become a runaway success, with a seemingly endless stream of new brands. But has the innovation that reinvigorated the category gone too far, and will the bubble burst? Claire Dodd reports on a sector that has reached a turning point. *This feature was originally published in the July 2018 issue of The Spirits Business What do you get if you blast juniper, coriander, camomile flowers and a chunk of meteorite into near space…

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