Macallan launches e-boutique with Thirstie

Edrington-owned The Macallan has partnered with alcohol e-commerce platform Thirstie to create the Scotch whisky brand’s first e-boutique. The Macallan E-Boutique will allow consumers in the US to purchase the single malt Scotch whisky directly from the brand’s website. Until July, consumers will receive free shipping on all orders while The Macallan will donate 30% of proceeds from purchases made through its website to the James Beard Foundation’s Open for Good campaign. The brand also…

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Conor McGregor’s Proper No. Twelve whiskey joins US delivery platform

Professional fighter Conor McGregor’s Proper No. Twelve Irish whiskey has become one of the first brands to sign up to a new service that allows independent drinks producers to sell directly to consumers in the US. Described as a first for the industry, Thirstie Access allows “independent alcohol brands to build, manage and grow online storefronts within 24 hours”. Brands that have already signed up to the service include McGregor’s Irish whiskey Proper No. Twelve,…

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