Diageo buys pre-mixed cocktail brand Tipplesworth

Smirnoff vodka maker Diageo has acquired pre-mixed cocktail specialist Tipplesworth and will seek to drive expansion of the brand’s draught system in the UK on-trade. Founded in 2013 by bartender Frankie Snobel, Tipplesworth’s range consists of pre-bottled cocktails that require the addition of spirits. The brand already partners with Diageo to offer its cocktails on draft in the UK on-trade using proprietary technology. Its Espresso Martini and Passion Fruit Martini are currently available on tap…

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