Vodka category poised for resurgence

While gin rides high, vodka sales continue to slide. But is the erstwhile frontrunner staging a comeback? The Spirits Business investigates. *This feature was originally published in the April 2020 issue of The Spirits Business Audible gasps could be heard when news broke that Tito’s Handmade Vodka leapt over Diageo’s powerhouse brand, Smirnoff, and took the title of best‐selling spirit in the US in 2019. It was the first time in more than a decade…

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Beam and Tito’s vodka donate $1m amid covid-19 crisis

A number of drinks producers, including Beam Suntory and Tito’s Handmade Vodka, have made huge donations to charities supporting on-trade members affected by coronavirus. Together, Maker’s Mark owner Beam Suntory and US distributor Southern Glazer’s Wine & Spirits (SGWS) have contributed US$1 million to the USBG Foundation Emergency Assistance Programme and the Restaurant Workers’ Community Foundation. “The people of Beam Suntory and our colleagues at SGWS are passionate about helping support the bartenders, restaurant workers…

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The vodka brands to watch in 2020

The vodka category is witnessing a revival as producers take cues from gin and tap into the trend for authenticity. We present the brands to watch in 2020. The words ‘flavoured’ and ‘vodka’ were once inseparable, a happy marriage that saw the category peak in consumer popularity. Now, the two are more akin to a messy divorce, repelling one another as the category endeavours to re‐establish its somewhat tarnished reputation. But as brands begin to…

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Edrington Americas ends third-party TR contracts

Edrington’s travel retail business in the Americas will cease distribution of third-party spirits from Illva Saronno, Sazerac and Tito’s Handmade Vodka. From 30 September, Edrington Americas Travel Retail will no longer distribute Tito’s Handmade Vodka and Illva Saronno’s brands, while its distribution agreement with Buffalo Trace maker Sazerac will end on 31 December. The move will allow The Macallan maker Edrington to focus on its portfolio of wholly-owned super-premium brands. “This rationalisation of our portfolio…

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Tito’s Handmade Vodka heads to Mongolia

Texas-based Tito’s Handmade Vodka is expanding its availability in Asia by launching in Mongolia this month. Tito’s Handmade Vodka has partnered with distributor Silk Route Trading to enter the market, which will push the brand in Mongolia’s capital city: Ulaanbaatar. John McDonnell, Tito’s managing director international, said: “Mongolia is a strategic geographic location for us, a crossroads between Russia and China. “By entering this market, we aim to expand distribution deeper into central Asia, introducing…

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