Edrington Americas ends third-party TR contracts

Edrington’s travel retail business in the Americas will cease distribution of third-party spirits from Illva Saronno, Sazerac and Tito’s Handmade Vodka. From 30 September, Edrington Americas Travel Retail will no longer distribute Tito’s Handmade Vodka and Illva Saronno’s brands, while its distribution agreement with Buffalo Trace maker Sazerac will end on 31 December. The move will allow The Macallan maker Edrington to focus on its portfolio of wholly-owned super-premium brands. “This rationalisation of our portfolio…

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Tito’s Handmade Vodka heads to Mongolia

Texas-based Tito’s Handmade Vodka is expanding its availability in Asia by launching in Mongolia this month. Tito’s Handmade Vodka has partnered with distributor Silk Route Trading to enter the market, which will push the brand in Mongolia’s capital city: Ulaanbaatar. John McDonnell, Tito’s managing director international, said: “Mongolia is a strategic geographic location for us, a crossroads between Russia and China. “By entering this market, we aim to expand distribution deeper into central Asia, introducing…

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Tito’s targets dog lovers with new distribution deal

Texas-made vodka Tito’s has agreed a new distribution deal in Germany, which it hopes will further highlight its position as the ‘vodka for dog people’. Tito’s Handmade Vodka has signed a distribution partnership with Hardenberg-Wilthen, which will concentrate on educating bartenders and growing the brand’s on-trade presence in key German cities. The brand also notes that Germany is the second biggest dog-loving nation in Europe, with more than 9.2 million pet dogs, making it the…

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