Smirnoff recruits Laverne Cox for Christmas campaign

Diageo-owned Smirnoff vodka has once again partnered with Orange is the New Black star Laverne Cox to launch a festive advertising campaign. The latest campaign from the vodka brand will be broadcast on TV and will also be published across digital and social channels. Starring Cox, the campaign features a ‘hero’ film that follows an “over-the-top” festive party that shows Smirnoff vodka in “unexpected ways” – such as a festive tree made of Apple Martinis…

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