Tonic and mixer brands on tackling the US

The rise in popularity of gin has led to a revolution in mixers, with flavoured variants coming to the fore. But can tonic producers convert their esteem in the UK and Europe to success in the US? *This feature was originally published in the November 2019 issue of The Spirits Business Hard as it is to believe, there was once a mere handful of gin brands out there, with effectively just Schweppes and Britvic tonic…

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Seedlip and tonic RTD cans launch in UK

Non-alcoholic ‘spirit’ Seedlip has launched a trio of ready-to-drink (RTD) cans that combine the brand’s three variants with tonic water. Released at the beginning of the year, the Seedlip and tonic cans are said to offer a “convenient ready-to-drink option for alcohol-free choices”. The range consists of Seedlip Grove 42 with Lemongrass Tonic, Seedlip Spice 94 with Grapefruit Tonic, and Seedlip Garden 108 with Cucumber Tonic. The first variant is described as a “citrus blend…

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Fever-Tree sales hit by ‘challenging’ UK market

Tonic water producer Fever-Tree’s 2019 UK sales are predicted to fall 1% as the market witnessed a “challenging Christmas” period with a slowdown in consumer spending. The carbonated mixer producer has released its trading update for 2019 ahead of the group’s preliminary results on 24 March 2020. Fever-Tree expects full-year revenue for 2019 to increase by 10% to £260.5 million (US$339m) – a stark contrast to its 40% growth reported for 2018. Fever-Tree’s revenue was…

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Bristol distiller creates low-ABV canned G&T

Spirits producer Bramley & Gage has launched two ready-to-drink (RTD) gin and tonics under its 6 O’clock Gin brand, including a low-ABV variant. The 6 O’clock Gin Light and Low is said to have “all the characteristics you’d expect from a great craft gin and tonic” but has been bottled at 0.8% ABV. The RTD, which is said to have “all the flavour of 6 O’clock Gin”, contains 0.2 units of alcohol and 50 calories…

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Cambridge Distillery debuts tonic water

UK-based Cambridge Distillery has unveiled a tonic water made with locally grown lemon verbena. The new Cambridge Tonic is available as part of a partnership with subscription service the Craft Gin Club. The addition of lemon verbena is said to provide the tonic water with a “crisp, zesty profile needed to balance the bitter quinine, reducing the need for additional sugar or artificial sweeteners”. William Lowe, Cambridge Distillery’s founder and master distiller, said: “Cambridge Tonic…

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