Medicinal properties of plants inspire Waeska menu

The Waeska Bar at London’s Mandrake Hotel has created a menu of cocktails inspired by ethnobotany, the study of practical and medicinal uses of plants. The bar team at Waeska carried out extensive research into the medicinal properties and benefits of a variety of different ingredients, eventually settling on 14 plants that each inspired a different cocktail on the menu. Flowers, roots and plants such as wakamomo, a green Asian peach; cactus blossom, which is…

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MO Bar tours the world to create new menu

To create its latest cocktail menu, Singapore’s MO Bar partnered with local experts around the world to uncover ingredients unique to their specific location. MO Bar at the Mandarin Oriental Hotel in Singapore created the Nomadic Foragers programme to develop the menu, which saw its bar team travel to cities around the world to host pop-up events where they learned about the cultures and flavours synonymous with each place. After travelling the world to research…

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Top 10 spirits marketing moves in November 2019

Last month’s top marketing moves saw David Beckham star in a series of documentary-style adverts for Haig Club whisky, while vodka brands Grey Goose and Smirnoff unveiled festive campaigns. Brands got into the festive spirit with a series of marketing campaigns including mixer producer Franklin & Sons, which handed out gold stars to UK drinkers and Smirnoff, which partnered with actress Laverne Cox on a short Christmassy film. Diageo continued its anti-drink-driving efforts with a…

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Top 10 spirits launches in November 2019

The “world’s first” gin made with artificial intelligence, the final whisky in Diageo’s Game of Thrones-inspired single malt range and the oldest Balvenie to date are among the top products to launch last month. November saw a number of brands release their oldest expressions to date including a 56-year-old single malt from The Balvenie and Chapel Gate Irish Whiskey Co’s 27-year-old Irish whiskey. Beam Suntory’s Canadian Club brand also released what is thought to be…

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The week in pictures

London bar and restaurant The Ivy Aisa celebrated its opening in St Paul’s with a VIP party featuring taiko drummers, stilt walkers and sumo wrestlers. Opening in the heart of the city, The Ivy Asia hosted VIP guests including former olympic cyclist Victoria Pendleton, radio presenter Jenni Falconer and TV presenter Vick Hope at the opening party. Over the course of the evening, guests were treated to signature cocktails, saké and Champagne, as well as…

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