What’s on this weekend

Patrón Perfectionists opens for entries This year’s Patrón Perfectionists Cocktail Competition opened for entries today (16 April), allowing bartenders to submit cocktail recipes from home for the first time. Patrón Perfectionists will challenge bartenders to submit a cocktail recipe online that reflects their journey to find perfection behind the bar. Entries should use up to eight ingredients from a list of widely available supplies in order to encourage consumers to try and recreate the recipes…

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Top 10 award-winning spirits for spring

As spring hits drinkers north of the equator, we’ve prepared a roundup of the some best bottlings to add to your drinks cabinet this season. Last month, The Spirits Business hosted its second collaborative tasting with sister magazine the drinks business.  The inaugural DB & SB Spring Blind Tasting follows the success of last year’s Autumn Blind Tasting. The spring tasting was held virtually over Zoom due to lockdown restrictions in the UK, with bottles shipped to judges’…

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SB meets… Jean-Sébastien Robicquet, Maison Villevert

The founder and president of G’Vine owner Maison Villevert tells us about his plans to establish new distribution arms and the company’s ambition to become a key player in French whisky. What do you have planned to mark Maison Villevert’s 20th anniversary this year? “Well yes, we are nearing the end of our teenage years and becoming an adult. Maison Villevert has been completely focused on creating spirits using French grapes but as all conscientious…

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Top 10 spirits marketing moves in March 2021

From Fever-Tree’s Tiny Forest project in London to a new heritage-inspired campaign from Finlandia vodka, these were some of the most creative brand initiatives last month. Last month, Jameson Irish whiskey celebrated St Patrick’s Day (17 March) with a series of digital events, while The Lost Explorer Mezcal will mark Earth Day this month with a new environmental-themed campaign. There were a number of charitable efforts in March, including Lixir Drinks’ pledge to give 1%…

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What’s on this weekend

Espresso Martini bike in London Black Cow Vodka has teamed up with London coffee shop Over Under Coffee to deliver Espresso Martinis by bike to west Londoners as they head outdoors for picnics. Available from 2 to 11 April, drinkers will be able to order a Black Cow Espresso Martini (£8/US$11) and Dorset Donkey (£28/US$39), a 500ml pre-made cocktail containing Black Cow Vodka, Morello Cherry Liqueur and ginger concentrate. Head to the Over Under website…

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