The biggest spirits stories of 2020

It’s been quite a year for the spirits industry, with a global pandemic and trade wars grabbing the headlines. The Spirits Business looks at the biggest breaking news from the past 12 months. Last year saw a number of big companies hit the headlines including Beam Suntory, which was hit with a US$19.6 million fine over a bribery investigation. The Covid-19 pandemic dominated the sector last year, with total alcohol sales predicted to decline by…

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Top 10 spirits marketing moves in December 2020

Some of the biggest marketing initiatives from the end of 2020 included a Captain Morgan challenge on Instagram, Buffalo Trace’s Whiskey Wednesday programme and Jose Cuervo’s Piñata Bar. December 2020 saw a number of brands up their game when it comes to marketing including Diageo, which unveiled new campaigns for Captain Morgan rum and Roe & Co Irish whiskey. Producers also highlighted their commitment to sustainability with Johnnie Walker pledging to plant one million trees…

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The Low & No Masters 2021 results

The low- and no-alcohol sector is one of the drinks industry’s biggest success stories of recent years. With so many new expressions coming on the market, it was time for us to launch the first Low & No Masters. How apt that the first Masters of a new year should be an inaugural competition for The Global Spirits Masters series. The industry has been fixated on the momentum of the low‐ and no‐alcohol sector for…

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SB’s best-performing spirits companies of 2020

In 2020 we awarded more than 1,000 medals in our Global Spirits Masters blind-tasting competition series. The company in each category with the highest medal tally was crowned Grand Master. Here, we celebrate the winners. The spirits industry’s commitment to quality was unwavering in 2020. The high standard the trade holds itself to was evident throughout last year’s Global Spirits Masters blind‐tasting series. The Covid‐19 pandemic meant change was inevitable, but the power of digital…

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SB’s best-tasting spirits of 2020

As 2021 starts, we look back on a year of Global Spirits Masters blind-tasting competitions and highlight the expressions that really wowed our judges. Here, we celebrate the Taste Masters of 2020. Stylish packaging and sustainable endeavours get you nowhere in The Global Spirits Masters series – of course, with the exception of The Design & Packaging Masters. The focus is all on the quality of the liquid inside the bottle. It’s an important distinction…

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