Drizly predicts US alcohol trends for 2021

Drinks delivery service Drizly has revealed five alcohol trends in the US for 2021, including the acceleration of agave spirits and an increased focus on brand values. E-commerce platform Drizly said the ‘ripple effect’ of the pandemic vibrated across the alcohol sector in 2020, changing perceptions of ‘normal’ in the industry. The Drizly team believes there will be a continuation of many pandemic-induced trends and behaviours even as everyday life starts to normalise. Drizly CEO…

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Cocktail trends to watch in 2021

The past 12 months nearly brought the bar community to breaking point, but that hasn’t stopped the brightest minds in the business from innovating. SB considers the changes afoot in the on-trade in 2021. At the end of every year, we forecast the trends that we think will be big in the on-trade over the next 12 months. Little did we know that 2020 would be dominated by a global pandemic. For 2020, we predicted…

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Spirits trends to watch in 2021

While 2020 was deeply challenging for spirits producers, there are some clear patterns developing that should give them reason for cheerfulness this year. The Spirits Business looks at the direction the industry is likely to take in 2021. In 2020, we predicted that French spirit Calvados would take off, along with the popularity of hard seltzers and the growth of spiced and botanical rums. Among our 2021 forecasts is the soaring success of agave spirits,…

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The trends driving the US spirits market

The spirits category in the US is in flux, with Tequila and mezcal on the rise, low-ABV drinks and hard seltzers coming to the fore, and the industry as a whole fighting to weather the Covid-19 storm. *This feature was originally published in the August 2020 issue of The Spirits Business As one of the biggest markets for spirits in the world, it comes as no surprise that producers pay a lot of attention to…

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The trends shaping the vodka category

Authenticity, provenance and natural ingredients are pushing vodka back into the spotlight. And the big players are responding to changing consumer tastes with flavour innovations and lower-ABV offerings. *This feature was originally published in the April 2020 issue of The Spirits Business Once upon a time, vodka was all about smoothness and neutrality, dressed in a gorgeous bottle. Then came the wacky flavours, swiftly followed by their widespread withdrawal. And while gin took the limelight,…

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